Latest SEO, PPC & Analytics News & Reviews

Latest SEO & PPC News

Graphic of a man looking at a computer screen with two different website designs labeled "new site" and "subdomain", trying to decide which is better for SEO
SEO Articles & Tips

New Domain or Subdomain? Which is Better for SEO?

You finally made it! Your business website finally gets tons of organic traffic and converts well. You have put years of effort into your content, design, structure, SEO, UX, etc. Your visitors love your content, and

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Screenshot of TikTok video where Bing Chat roasts Google Bard
SEO Articles & Tips

Bing Chat Roasts & Rap-Battles Google Bard!

I couldn’t resist pitting the first-to-market search engine AI bot against its slower, clunkier rival. The results were HYSTERICAL! In the first video, Bing Chat humorously roasts Google’s latest AI chatbot, Bard. It pokes fun at

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The importance of developing an SEO friendly website design
SEO Articles & Tips

The Importance of Developing an SEO Friendly Website Design

When you think about SEO, the first thing that may come to mind is improving your ranking on search engine result pages (SERPs) by incorporating relevant keywords into your website that resonate with your target audience

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Google Trends as an SEO tool
SEO Articles & Tips

Google Trends as an SEO Tool

If you’re a frequent flyer here, then you know that we’ve talked about how to optimize your blog posts for SEO and how to create B2B content marketing strategies for organic search (if this is your

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Google mobile-first indexing: what you need to know.
SEO Articles & Tips

What You Need to Know About Google Mobile-First Indexing

As part of Google’s continued efforts to make the internet more mobile-friendly, they’ve been incorporating mobile-first indexing into their ranking process. So, if you want your website to rank higher on search engine results pages (SERPs),

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B2B content marketing strategies for organic search
SEO Articles & Tips

B2B Content Marketing Strategies for Organic Search

Oftentimes, business-to-business (B2B) content marketing can get a bad rap for being boring and dull in comparison to B2C marketing, but as SEMrush states, “content marketing [for B2B companies] provides the backbone of their customer acquisition

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How to optimize your WordPress site to boost Core Web Vitals
SEO Articles & Tips

How to Optimize Your WordPress Site to Boost Core Web Vitals

This past summer, we shared Google’s announcement that “page experience signals would be included in Google Search ranking.” This new performance evaluation is meant to ensure users have the best and most helpful search experience possible. Google did

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The benefits of SEO for small businesses.
SEO Articles & Tips

The Benefits of SEO for Small Businesses

Search Engine Optimization (SEO) is the key to making your business visible and searchable for your target audience. However, there’s more to SEO than the search element. Here’s what you need to know about investing in

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How to optimize your blog posts for SEO
SEO Articles & Tips

How to Optimize Blog Posts for SEO

Posting new blog posts to your website is a great way to improve your SEO rank. Search engines reward websites that are continuously adding new, relevant content with a higher SEO ranking. To ensure your website

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