With Google incorporating the Core Web Vitals metrics into its algorithms in 2021, now more than ever, you’ll want your website to load as quickly as possible. And with Google’s “mobile-first” philosophy, you’ll want to
One of the most common refrains in business is “time is money”. It’s sustained the test of time because it’s true, especially when you’re dealing with something as important as your website’s SEO. Because SEO
This may seem like common sense, but it bears remembering that the main purpose of search engine optimization (SEO) is to think like a search engine. As such, we do everything we can to ensure
Organic SEO (search engine optimization) is one of the best ways to bring your website to the top of search engine results pages (SERPs) for relevant keywords. However, fully optimizing your website involves a lot
We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve already covered the first two Core Web Vitals: the page
As of the end of June 2020, more than eight million people have been infected with COVID-19, and with the extra strain of the pandemic, additional crises — such as mental health, social stigma, and
In my first blog post for July, I summarized Google’s announcement for adding page experience criteria to their search algorithm. The next post in the series discussed probably the most important of Chrome’s three Core
In my last blog post, I discussed Google’s announcement that they’ll be adding page experience criteria to their search algorithms. This latest addition coincides with Chrome’s recently announced Core Web Vitals. According to Google, the
Users prefer websites that provide great user experiences. The user experience has become so important to a website’s success that Google just announced that they’ll be adding page experience criteria to their search algorithm in
When I’m auditing a website, I always recommend placing a conversion form somewhere in the design so that it appears on every page of the site. I often get questioned about my logic behind this,
If you experience an unexpected SEO traffic drop, it’s crucial to identify exactly what led to. Many SEO professionals are quick to assign blame to an algorithm update, but it actually could have been caused
There are different options available when it comes to choosing a CMS (content management system). There are two main types of content management systems: open source systems and closed source systems, also referred to as