Latest SEO, PPC & Analytics News & Reviews

Latest SEO & PPC News

How to use Google Ads to promote your business.
PPC/SEM Articles & Tips

How to Use Google Ads to Promote Your Business

If you’re thinking about spending some of your marketing funds on ads to reach your target audience, you’ll want to spend your money in the right place in order to get the best results. Google has

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Google My Business is testing a new Call History feature.
PPC/SEM Articles & Tips

Google My Business is Testing a New Call History Feature

Google My Business is a “free tool that allows you to promote your Business Profile and business website on Google Search and Maps.” Through your Google My Business account, “you can see and connect with your

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PPC/SEM Articles & Tips

Google AdWords Conversion Tracking Explained

Google Adwords conversion tracking is vital because it’s the most important collection of information needed for improving your AdWords account. Adwords conversion tracking records how many conversions your site has received in total, the specific keywords

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google adwords tips
PPC/SEM Articles & Tips

Google AdWords Tips From the Pros

There are certain Google AdWords tips that the pros swear by. We’re not just talking about the tips you can learn from Google’s AdWords certification exam — we’re talking about the kinds of AdWords tips you

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AdWords Qualified Professional
PPC/SEM Articles & Tips

What it Means to be Google AdWords Certified

Being Google AdWords Certified allows you to prove to potential clients and customers that you are a recognized expert in Google AdWords. In order to ensure that individuals who are AdWords certified keep up to date

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Best Practice gear
PPC/SEM Articles & Tips

Google AdWords Best Practices

Are you disappointed with your Google AdWords ad positions? Does it feel like you’re paying more than you should, yet you’re always being outranked by competitors? Then chances are, you’re not following Google AdWords best practices.

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google screen on tablet
PPC/SEM Articles & Tips

How a Search Agency Uses Google AdWords Keyword Planner

Google AdWords keyword planner is an essential component of any successful AdWords campaign. It’s a tool with many uses for both search advertisers and organic search engine optimization. In this post, we’re going to focus specifically

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PPC/SEM Articles & Tips

Google AdWords Quality Score Explained

Google AdWords Quality Score can make the difference between paying 75 cents a click or paying 1 dollar a click. It can determine whether your ad shows up first, second, or third in Google’s paid search

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Scrabble tiles spelling "Adwords"
PPC/SEM Articles & Tips

Why You Need a Google AdWords Consultant

Generating organic traffic and working your way up the search engine rankings takes time — possibly time you can’t afford. With the help of a Google AdWords consultant, you can fast track your way to the

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facebook logos
PPC/SEM Articles & Tips

Top 4 Types of Effective Facebook Ads

Everyone has heard about the power of Facebook ads, but not everyone knows how to harness that power and use them to grow their business. Facebook ads can do more than just generate more likes on

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