Latest SEO, PPC & Analytics News & Reviews

Latest SEO & PPC News

Graphic of a man looking at a computer screen with two different website designs labeled "new site" and "subdomain", trying to decide which is better for SEO
SEO Articles & Tips

New Domain or Subdomain? Which is Better for SEO?

You finally made it! Your business website finally gets tons of organic traffic and converts well. You have put years of effort into your content, design, structure, SEO, UX, etc. Your visitors love your content, and

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Screenshot of TikTok video where Bing Chat roasts Google Bard
SEO Articles & Tips

Bing Chat Roasts & Rap-Battles Google Bard!

I couldn’t resist pitting the first-to-market search engine AI bot against its slower, clunkier rival. The results were HYSTERICAL! In the first video, Bing Chat humorously roasts Google’s latest AI chatbot, Bard. It pokes fun at

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Upcoming Events with Pam
Company News

2 Great Events Next Week + GA4 Tips!

I’ve got two great educational events coming up next week, plus some great GA4 tips for you! First, I’ll be on the InLinks “Knowledge Panel” live stream on Monday (the 16th) at 11am Eastern (8am Pacific)

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WordPress version 5.8 Tatum: New Features and Facets
WordPress Articles & Tips

WordPress Version 5.8 Tatum: New Features and Facets

One of the reasons WordPress is a popular choice for website management is the robust and frequent updates WordPress releases. The WordPress version 5.8 Tatum update includes some exciting features that will make it easier for

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The importance of developing an SEO friendly website design
SEO Articles & Tips

The Importance of Developing an SEO Friendly Website Design

When you think about SEO, the first thing that may come to mind is improving your ranking on search engine result pages (SERPs) by incorporating relevant keywords into your website that resonate with your target audience

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Google Trends as an SEO tool
SEO Articles & Tips

Google Trends as an SEO Tool

If you’re a frequent flyer here, then you know that we’ve talked about how to optimize your blog posts for SEO and how to create B2B content marketing strategies for organic search (if this is your

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10 Things I've Learned in 10 Years of Business
Company News

10 Lessons I’ve Learned in 10 Years of Business

In April, my company celebrated 10 years in business. I can’t even begin to describe the level of gratitude that I have for achieving this milestone, especially because, according to the Bureau of Labor Statistics, “approximately

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Google mobile-first indexing: what you need to know.
SEO Articles & Tips

What You Need to Know About Google Mobile-First Indexing

As part of Google’s continued efforts to make the internet more mobile-friendly, they’ve been incorporating mobile-first indexing into their ranking process. So, if you want your website to rank higher on search engine results pages (SERPs),

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Elementor vs. Beaver Builder: What you need to know
WordPress Articles & Tips

Elementor vs. Beaver Builder: What You Need to Know

When it comes to choosing a website hosting platform, we prefer working with WordPress from an SEO perspective. However, we understand that working with WordPress can seem intimidating, especially if you don’t have experience with building

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B2B content marketing strategies for organic search
SEO Articles & Tips

B2B Content Marketing Strategies for Organic Search

Oftentimes, business-to-business (B2B) content marketing can get a bad rap for being boring and dull in comparison to B2C marketing, but as SEMrush states, “content marketing [for B2B companies] provides the backbone of their customer acquisition

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