To gain a following in social media, you need to establish yourself as an authority in your field. Sharing the latest news in your area of expertise is an easy way to do that.

Google Alerts can keep you up to date by sending you email alerts whenever an article is published about your topic.

Try it out!

• Go to http://google.com/alerts
• Enter a phrase and click “Preview Results” to see what the related email alerts would look like
• Sign up to receive the alerts at your desired frequency
• Share the most valuable updates with your followers

Have any other tips for using Google Alerts? Leave a comment!