- There is no monthly fee during the initial setup/optimization period – just the one-time optimization cost.
- The optimization Fee is a one-time only fee based upon the size of the account (prior month’s ad spend plus or minus 5% if close to crossing a bracket) when inherited by Pam Ann Marketing for management, or the desired budget to be applied to the account, whichever is greater.
- Going forward, monthly fees are assessed on a month-to-month basis. The fee for the month will be dependent upon the budget for that month. Payment terms for monthly AdWords services are net 15.
NOT INCLUDED IN ADWORDS SERVICES
- AdWords services only include advertising on the Google AdWords platform. MSN/Yahoo are NOT included and would need to be priced separately
- Graphic design services for display ads (if display ads are desired) are not included in this proposal.
- Account optimization will likely result in recommendations for changes to landing pages (the pages on your website that the ads are driving people to) and/or order/contact confirmation pages (to add tracking code). This proposal does not include making such changes, or changes of any kind, to your website. Such changes will need to be made by your webmaster (with our guidance) or an authorized Pam Ann Marketing web development partner.
- Also please note that the monthly account management fee will change if ad spend budget reaches another pricing bracket