If you’re having trouble finding the value in using LinkedIn to market your business, try joining and participating in the groups that your ideal client would belong to (as opposed to the groups you would choose based upon your own interests).

For example, if a book author would be an ideal client for you, join a book authors’ group, even if you’re not a book author yourself. Then occasionally chime in on discussions there (when you have REAL value to add…don’t just peddle your wares).

If you are genuinely helpful as an active member of the group, you can start building real relationships through LinkedIn with tightly-targeted prospects.

LinkedIn for Business: Share Your Feedback

Do you participate in LinkedIn groups?
Do you join the groups that your idea client would join?
Have you found success in doing so?
Please share your experience in the comments below.