I’ve got two great educational events coming up next week, plus some great GA4 tips for you! First, I’ll be on the InLinks “Knowledge Panel” live stream on Monday (the 16th) at 11am Eastern (8am
You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your
Google has a number of free testing tools that can be used to improve your site in various ways. There are some you may not even know exist – or, if you are aware of
Google Analytics’ bounce rate metric is defined as “the percentage of single page visits”. In other words, you could say it is the amount of times someone landed on a page on your website and
As a website owner, the final component you should have in place before your WordPress site goes live is Google Analytics. It couldn’t be easier to install, the benefits are too plentiful to ignore, and
A long-awaited feature has been added to Google Analytics: Shortcuts! The intention of shortcuts is to provide a simple way to reach frequently-used reports with less clicks. If you attended or watched the recording of my