This past week Google released some new AdWords tools to help you earn more sales during the holiday season, as well as a new way to display your holiday hours in Google search.
In addition, we learned a new stat about WordPress that reinforces why it’s our top recommended website development platform.
Full details about each of these headlines in this week’s SEO news roundup.
Latest SEO News – Week Ending 11/13/2015
AdWords + Holiday Shopping = Sales
The above equation is what Google is aiming for with the latest updates to AdWords — which include SMS remarketing and holiday structured snippets.
SMS remarketing, also known as text message remarketing, is now available via a new ad unit that allows searchers to opt-in to receive updates on their phone.
Tapping on the “Subscribe” button within the ad unit will opt a searcher in to receive text messages from Google about your offerings.
When you make relevant updates or add new information to these ad units — such as a limited time sale or exclusive discount — customers who have opted in will receive this information via text.
Customers will have the option to unsubscribe at any time simply by replying with the word “STOP” and Google will respect user privacy by not providing customer phone numbers directly to advertisers.
These ad units are already available, so you can start taking advantage of them right away.
Holiday Structured Snippets
Google has introduced a new feature to add to existing ad units that will allow you to to highlight any special offerings specifically for Black Friday or Cyber Monday.
Making use of holiday structured snippets is just like adding any other kind of structured snippet to an ad. What sets these snippets apart is the fact that you can promote one single offering as opposed to the minimum of three with other snippets.
Black Friday structured snippets will appear starting November 20th, and run through November 27th. Cyber Monday snippets will run November 20 through November 30.
Set Your Business’s Holiday Hours Now in Google Search
Will you be running extended business hours during the holiday season? You’re going to want to let searchers know about it, but you don’t have to wait until the day-of to update your hours online.
Google My Business, aka Google+ business pages, is launching a feature that will allow businesses to set their holiday hours in advance.
The opening hours you set in Google My Business are the hours that show up in Google Search and Google Maps when people are looking for you. It is important to keep this information updated so people aren’t led to believe you’re closed or open when you’re actually not.
Previously, if you wanted to make a change to your business hours on a particular day, you would have had to wait until that day to make the change. Now you can set your hours in advance and have them automatically change when your business begins its extended hours.
Here’s how to set your holiday hours (so you have no excuse not to!):
- Log in to your Google+ business account and select the location that you want to set holiday hours for
- On the “Location details” page, scroll down and select “Special hours”
- Set your dates and times
Simple as that!
A Quarter of All Sites Use WordPress
When developing or redesigning a website, one of our top recommendations is typically to build it on the WordPress platform.
We’re clearly not alone in our valuation of WordPress as the top platform — it was revealed this week that it’s being used on 25% of all sites on the web today. That’s more than any other content management system by far.
In addition to being the most SEO-friendly platform, we recommend WordPress to clients because of its ease of use, security, and versatility.
If you haven’t yet jumped on the WordPress bandwagon, it’s never too late. If you’re currently running WordPress and don’t believe you’re getting as much as you could out of it in terms of search traffic — contact us to see how we can help.
Wrapping it Up
This week we got two new AdWords tools, Google is accommodating holiday hours, and it was confirmed that WordPress is not just our favorite, but most of the web’s favorite platform as well.
If you have any questions or concerns about this week’s updates, leave a comment below!