Having just returned from Wordcamp Miami and seeing the latest and greatest that WordPress has to offer, I feel compelled to try to debunk a myth that I hear way too frequently: “Isn’t WordPress really limited in what it can do?” WordPress Powers 17% of the Internet People often think because WordPress started out as […]
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There are two ways of losing money on Google: 1) Not Ranking. 2) Ranking. 1) How to Lose Money By NOT Ranking on Google The way to lose money by NOT ranking on Google is simple: do not invest in SEO (search engine optimization). But exactly how much of a return will you get on
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*updates reflect changes to Facebook Pages analytics and advertising options Developing a formal Facebook marketing plan has many benefits. A marketing plan ensures clear, consistent brand messaging, helps avoid social media blunders, and provides a way to measure success. Facebook marketing plan templates are hard to come by on the web, and the ones that are
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A long-awaited feature has been added to Google Analytics: Shortcuts! The intention of shortcuts is to provide a simple way to reach frequently-used reports with less clicks. If you attended or watched the recording of my “Top 3 Google Analytics Reports for SEO” webinar, you’ll know that I recommend checking just a few Analytics reports on
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People often ask me why I recommend developing websites in WordPress. Well, here’s why: WordPress Websites Are User-Friendly WordPress makes it super easy for my clients to update their own websites. Most clients don’t want to have to contact their web developer just to change two words on a page. And frankly, I don’t want
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SEO for Blog Titles Put the strongest keywords in the beginning of the title. Google cares most about the first 3 words in the title. Instead of this: “Ten Awesome Gifts for Men” Do this: “Gifts for Men: Ten Awesome Ideas” Like this Tip? Pin it on Pinterest to remind yourself of it
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I was asked the following question today: Would you recommend that whenever a WordPress update is issued its users should upgrade their website immediately? My answer is a resounding YES. Why Update WordPress? WordPress updates are often issued for the purposes of fixing potential security issues. My favorite podcast, SEO 101, recently noted that if
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(This article was updated March 2014) Optimizing your website incorrectly can cause you to become banned from Google. Google has an approximate 70% market share in the search industry, so getting banned from Google can effectively negate nearly all of your online marketing efforts. And no one is safe; even J.C. Penney and Overstock.com have
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Internet marketing is becoming exponentially important to just about every business entity that exists in the modern day world. However, pursuing a career in internet marketing can be surprisingly difficult given the ever-growing prevalence of it. Many colleges offer a course, or perhaps a handful of courses , related to internet marketing, but is that
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Recent hurricane warnings brought on a lot of buzz about emergency preparedness. For me, it felt good to update my home’s emergency supplies and plans. Most of us don’t hesitate to ensure that our homes have what they need to maintain their purpose under unusual conditions. But how often do we think about how unusual
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What IS an Editorial Calendar? An “editorial calendar” may sound like a complicated thing, but in fact it is a simple tool that can make or break your blogging success. The term “editorial calendar” simply refers to a schedule of what you are going to blog about and when. It may cover several weeks, several
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Search Engine Optimization primarily refers to the practice of tweaking a website so that it performs well (shows up high in the results) in search engines. In the past, the practice was only applied to standard websites, but now it is starting to be applied to social profiles as well (Facebook pages, etc.). By “tweaking”,
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