If you’re thinking about spending some of your marketing funds on ads to reach your target audience, you’ll want to spend your money in the right place in order to get the best results. Google has over 4.8 billion interactions and 259 million unique visitors daily, and with traffic like that, it’s difficult to imagine […]
How to Use Google Ads to Promote Your Business Read More »
You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing efforts. As Digital Marketer states, tracking the ROI from your marketing campaigns can “[transform] your business from one that
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Since 2019, Google has been working with WordPress to incorporate the ability to generate XML sitemaps. Google’s Pascal Birchler recently announced that “in WordPress 5.5, a new feature is being introduced that adds basic, extensible XML sitemaps functionality in WordPress core.” Here’s what you need to know about this exciting new development and how to
How to Generate an XML Sitemap in WordPress Read More »
When you’re looking to launch a new website, two of the most important decisions you’ll need to make first are to choose: Your domain name. The domain name is your website’s address. Where you’re going to host your website. The web host is the place where all of your website files are located. There are
What’s the Difference Between Shared Hosting and Managed WordPress Hosting for Agencies? Read More »
As I’ve mentioned in a previous blog post, SEO is vital to your company’s ultimate success. And a large part of that success comes down to creating and implementing an effective SEO content marketing strategy. SEO and content go hand in hand. As a recent Forbes article succinctly puts it, “SEO without content marketing is
Creating an Effective SEO Content Marketing Strategy Read More »
Robots meta tags, or meta tags, are pieces of code that provide instructions to search engines for how to crawl or index web pages and content. There are three types of robots meta directives: Robots.txt: Use robots.txt if crawling of your content is causing issues on your server. Don’t use robots.txt to block private content.
Which is Better for SEO: Meta Robots Tags vs. Robots.txt? Read More »
With Google incorporating the Core Web Vitals metrics into its algorithms in 2021, now more than ever, you’ll want your website to load as quickly as possible. And with Google’s “mobile-first” philosophy, you’ll want to be sure the mobile version of your site loads extremely quickly. In addition to the new changes to its algorithms,
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One of the most common refrains in business is “time is money”. It’s sustained the test of time because it’s true, especially when you’re dealing with something as important as your website’s SEO. Because SEO is such a vital component of ensuring your business’s success, it’s worth dedicating the time and resources to ensure that
The Importance of SEO Automation and XML Sitemaps: My Interview with Barry Schwartz Read More »
Organic SEO (search engine optimization) is one of the best ways to bring your website to the top of search engine results pages (SERPs) for relevant keywords. However, fully optimizing your website involves a lot of moving parts, some of which can be a bit technical. As CIO Magazine points out, “Today’s SEO needs to
Questions to Ask Your SEO Management Company Read More »
We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve already covered the first two Core Web Vitals: the page loading metric, Largest Contentful Paint (LCP), and the interactivity metric, First Input Delay (FID). Now, we’re diving into the final
What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric Read More »
As of the end of June 2020, more than eight million people have been infected with COVID-19, and with the extra strain of the pandemic, additional crises — such as mental health, social stigma, and domestic violence — are worsening as well. Nonprofits are trying to confront these challenges, but many are struggling in the
Everything You Need to Know About Google Ads Grants for Nonprofits Read More »
In my first blog post for July, I summarized Google’s announcement for adding page experience criteria to their search algorithm. The next post in the series discussed probably the most important of Chrome’s three Core Web Vitals: the page loading metric, or Largest Contentful Paint (LCP). This time, I’m diving into the interactivity metric: First
What You Need to Know About the Interactivity, or First Input Delay (FID), Metric Read More »