We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve already covered the first two Core Web Vitals: the page loading metric, Largest Contentful Paint (LCP), and the interactivity metric, First Input Delay (FID). Now, we’re diving into the final […]
What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric
Everything You Need to Know About Google Ads Grants for Nonprofits
As of the end of June 2020, more than eight million people have been infected with COVID-19, and with the extra strain of the pandemic, additional crises — such as mental health, social stigma, and domestic violence — are worsening as well. Nonprofits are trying to confront these challenges, but many are struggling in the […]
What You Need to Know About the Interactivity, or First Input Delay (FID), Metric
In my first blog post for July, I summarized Google’s announcement for adding page experience criteria to their search algorithm. The next post in the series discussed probably the most important of Chrome’s three Core Web Vitals: the page loading metric, or Largest Contentful Paint (LCP). This time, I’m diving into the interactivity metric: First […]
What You Need to Know About the Loading, or Largest Contentful Paint (LCP), Metric
In my last blog post, I discussed Google’s announcement that they’ll be adding page experience criteria to their search algorithms. This latest addition coincides with Chrome’s recently announced Core Web Vitals. According to Google, the Core Web Vitals metrics are designed to “provide unified guidance to quality signals that, we believe, are essential to delivering […]
Google’s Page Experience is Now a Ranking Factor
Users prefer websites that provide great user experiences. The user experience has become so important to a website’s success that Google just announced that they’ll be adding page experience criteria to their search algorithm in conjunction with Chrome’s recently released Core Web Vitals. Here’s what you need to know about Core Web Vitals and the […]
11 Research-Driven Best Practices for Increasing Form Conversion
When I’m auditing a website, I always recommend placing a conversion form somewhere in the design so that it appears on every page of the site. I often get questioned about my logic behind this, which is twofold: 1) Making the user perform an additional click and page load in order to get to your […]
Google Ads Announces Free Ad Credits for Existing Advertisers as COVID-19 Relief
Google has announced that they will be offering free ad credits to existing advertisers to help them “stay in touch with their customers during this challenging time.” The company has allocated $340 million in free ad credits for small and medium business advertisers. This is potentially good news for Google Ads advertisers; however, details are […]
16 Tips for Forensic SEO Audit Success [Checklist]
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If you experience an unexpected SEO traffic drop, it’s crucial to know how to identify exactly what led to it. Many SEO professionals are quick to assign blame to an algorithm update, but it actually could have been caused by a technical issue, content change, loss of inbound link equity, a malware injection, a change […]
Morris County Monthly Meetup Educates Attendees on WordPress
Once a month, the Morris County New Jersey WordPress Meetup group hosts an event where new topics pertaining to WordPress are discussed. The meetings are held at Pam Ann Marketing in Denville and coordinated through Meetup.com, a website that endorses business and social events. A Recap of Past Meetup Topics In May, the topic of […]
WordPress vs. Wix vs. Squarespace for SEO: An Interview with Pam Aungst
There are different options available when it comes to choosing a CMS (content management system). There are two main types of content management systems: open source systems and closed source systems, also referred to as proprietary systems. When it comes to working with SEO companies, president of Pam Ann Marketing, Pam Aungst, believes that a […]
