While guest blog posting might be touted as an effective marketing strategy for growing brand awareness, driving referral traffic to your website, and building quality backlinks, I think your time and resources could be better spent elsewhere. Anyone who’s ever written quality digital content, whether that’s the copy to post to your business’s social profiles […]
You’ve done your keyword research. You’ve ensured your keywords are distributed throughout your website and your content. And your hard work has paid off: you’ve achieved the top ranking on Google’s search engine results page (SERP)! You’re riding high on your achievement, and then, all of a sudden, your Google ranking has dropped. You want […]
Making any significant changes to your website can be a nerve-wracking decision, especially if you’re thinking of moving your WordPress site to a new host. One of the biggest risks/fears business owners face when it comes to moving their website to a new hosting company or server is the possibility of losing important website files […]
Since 2019, Google has been working with WordPress to incorporate the ability to generate XML sitemaps. Google’s Pascal Birchler recently announced that “in WordPress 5.5, a new feature is being introduced that adds basic, extensible XML sitemaps functionality in WordPress core.” Here’s what you need to know about this exciting new development and how to […]
When you’re looking to launch a new website, two of the most important decisions you’ll need to make first are to choose: Your domain name. The domain name is your website’s address. Where you’re going to host your website. The web host is the place where all of your website files are located. There are […]
As I’ve mentioned in a previous blog post, SEO is vital to your company’s ultimate success. And a large part of that success comes down to creating and implementing an effective SEO content marketing strategy. SEO and content go hand in hand. As a recent Forbes article succinctly puts it, “SEO without content marketing is […]
Robots meta tags, or meta tags, are pieces of code that provide instructions to search engines for how to crawl or index web pages and content. There are three types of robots meta directives: Robots.txt: Use robots.txt if crawling of your content is causing issues on your server. Don’t use robots.txt to block private content. […]
With Google incorporating the Core Web Vitals metrics into its algorithms in 2021, now more than ever, you’ll want your website to load as quickly as possible. And with Google’s “mobile-first” philosophy, you’ll want to be sure the mobile version of your site loads extremely quickly. In addition to the new changes to its algorithms, […]
One of the most common refrains in business is “time is money”. It’s sustained the test of time because it’s true, especially when you’re dealing with something as important as your website’s SEO. Because SEO is such a vital component of ensuring your business’s success, it’s worth dedicating the time and resources to ensure that […]
This may seem like common sense, but it bears remembering that the main purpose of search engine optimization (SEO) is to think like a search engine. As such, we do everything we can to ensure search engines can retrieve as much information from our websites as possible to earn a higher SERP (search engine result […]
