Google Analytics Crash Course! 3-Hour Intensive Workshop

Date/Time: Wednesday, June 29th, 1pm – 4pm
Speaker: Pam Aungst, President & Founder of Pam Ann Marketing
Price: $150 if registered by 6/15/16 ($175 afterwards)
Register today!

Learn basic, intermediate, AND advanced Google Analytics concepts in this 3 hour intensive workshop!

There’s something for everyone in this comprehensive Google Analytics crash course. Beginners will get a great overview of this powerful tool and its potential, and seasoned users will have a chance to dive into more advanced concepts and gain more powerful insights from their data.

ALL attendees will learn how to identify the “Who, Where, What, and Why” of your website traffic:

• Who is visiting your website?
• Where are they coming from?
• What are they doing?
• Why did they come to your site? Did they get what they needed?

We will also cover how to use that information to greatly improve the effectiveness of your website as a key tool in your sales cycle.

We will teach this entire class via live, real-time demos in Google Analytics! If you’d like a chance at having YOUR site’s data used for demonstration purposes during the class, add us to your Google Analytics account in advance using email address [email protected].

Space is extremely limited, so take advantage of the early registration discount and grab your seat before it’s gone!

Date: Wednesday, June 29th, 2016

Time: 1pm-4pm ET

Location: Pam Ann Marketing, 5 East Main St, Denville, NJ

Cost: Only $150 if registered by 6/15! ($175 if registered after 6/15).

Click here to register!

• This class is great for:

  • Small Business Owners
  • Marketing Managers, Coordinators, Assistants – even CMOs!
  • Anyone who works in the digital marketing field and wants to better justify the value of their work to their clients, such as:
    • Web Designers/Developers
    • Social Media Marketers
    • Public Relations Professionals
    • Email Marketers
    • Marketing Consultants
  • Job seekers looking to work in the digital marketing field

• You will learn:

  • The Basics of Google Analytics
    • How it works
    • The language of Google Analytics and what each metric name means (Pageviews and Sessions and Bounces, Oh My!)
    • How to find, understand, and analyze the most impactful reports and KPIs (Key Performance Indicators)
    • How to compare date ranges to find trends
    • How to schedule reports and receive them by email
    • How to make annotations to log observations and impactful events
  • Key Insights
    • Learn the Who, What, Where and Why of your website traffic, and how to use that information to improve the effectiveness of your site
    • Learn where your most and least valuable traffic is coming from and use that information to make better advertising decisions
    • Learn what your most and least effective content is, how to capitalize on what’s working, and how to fix what’s not working
  • Intermediate & Advanced Concepts, such as:
    • All About Event & Conversion Tracking
      • How to track different conversion & KPI actions including contact form submissions, e-commerce orders, content downloads, video views, and even phone calls!
      • Conversion rate optimization: How to create conversion funnels to determine where and why people are leaving before converting
    • Gain greater insight through:
      • Custom reports, segments, and dashboards
      • Applying secondary dimensions and temporary filters
    • How to Audit Data for Accuracy
      • Identify and fix referral spam
      • Diagnose and fix tracking code & self-referral issues
      • Filter out traffic from you and your employees
      • Cross-domain tracking concepts & issues