How to Combine SEO and UX to Maximize the ROI of A Website

Your clients know they need a website but how do they know that your design firm will maximize their return on investment (ROI)? Are you losing potential clients because you don’t have a good answer?

Measuring and optimizing a website is an ongoing, cyclical process that involves getting the right people to your website and providing a positive experience once they’re there. Besides measuring e-commerce sales or page visits, how do you know the website is doing it’s job? In working with design firms, we’ve noticed a common issue: they’re not measuring or optimizing the website’s ROI.

In this talk, you’ll learn how to combine the powers of SEO, analytics, and a positive user experience to maximize the ROI of your clients’ websites. You’ll learn:

• How to incorporate SEO into site designs without sacrificing the user experience
• How to set user experience goals and metrics.
• How to use analytics to track those metrics.
• What steps to take when goals aren’t being met.

As a result, you’ll be able to demonstrate added value to your client with your ability to

• design an effective traffic-driving and user-friendly site, and
• continually measure and optimize the success of their web presence.