Chart a course to success with these helpful tools

If you’re thinking about spending some of your marketing funds on ads to reach your target audience, you’ll want to spend your money in the right place in order to get the best results. Google has over 4.8 billion interactions and 259 million unique visitors daily, and with traffic like that, it’s difficult to imagine […]

Google Ads conversion tracking is vital because it’s the most important collection of information needed for improving your Google Ads performance. Conversion tracking records how many conversions your site has received, the specific keywords that are converting, and the specific ad copy that is converting. When armed with conversion tracking data, you can improve the […]

Are you disappointed with your Google Ads ad positions? Does it feel like you’re paying more than you should, yet you’re always being outranked by competitors? Then chances are, you’re not following Google Ads best practices. At its core, Google Ads best practices are in place to determine which advertisers are creating the better user […]