Prospective clients often ask me if they should invest in SEO (search engine optimization) or social media. Their company only has so many marketing dollars to spend, and they want to spend them as wisely as possible. They have heard a lot about both SEO and social media marketing, and know they should probably be […]
What is SEO (Search Engine Optimization)?
Search Engine Optimization primarily refers to the practice of tweaking a website so that it performs well (shows up high in the results) in search engines. In the past, the practice was only applied to standard websites, but now it is starting to be applied to social profiles as well (Facebook pages, etc.). By “tweaking”, […]
