We are happy to offer a complimentary Google AdWords Audit for prospective clients with an existing AdWords account. Whether you’re managing your campaigns internally, or they’re being managed by an agency, we understand there may come a time where you’re just not satisfied with the results you’re getting compared to what you’re spending.
With a Google AdWords audit, we can help diagnose what the problem is and start you on the path towards getting the maximum return on investment. This is a preliminary service which occurs before signing any proposal or formal commitment. It is an objective analysis that is designed to determine whether our not we’d be a good fit for working together. All we require is access to your Google AdWords account to perform the account audit.
Components of a Google AdWords Audit
Upon conducting the audit, a detailed report will be delivered with an assessment of the following key components of your account:
- Month-over-month performance
- Keywords you’re bidding on for relevance
- Ad copy you’re testing
- Ad groups (ideally you should have only one ad group per topic)
- Whether or not conversion tracking is being used for optimization and maximum ROI
- Match-type keywords for preserving your advertising budget
The report will includes recommendations regarding all of the above components. With this information, you can make an educated decision about whether or not you wish to proceed with AdWords services.
Some of the more experienced AdWords users are surprised at how objective our audits really are. We pride ourselves on transparency, and if we believe you’re truly doing the most you can with the budget you have, then we’ll tell you that as well.
In most cases, inexperienced AdWords users create their own accounts, but do not manage them efficiently for optimum performance. This audit is going to show you where you are wasting time and money and point you in the right direction.