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The State of AI in SEO in 2025
Don’t miss Pam on the Majestic Podcast, where she joined a panel to discuss the State of AI in SEO! From cutting-edge AI algorithms shaping

Pam on the “Let’s Talk PR” Podcast
On Monday, February 3, Pam joined the Let’s Talk PR Podcast hosted by Sherry Goldman on WRHU-FM to dive into all things SEO. Get ready
Pam Featured in New Book “SEO in 2025” (Video)
To celebrate the launch of the book, Pam was a co-host of a roundtable panel of SEO experts to discuss what 2025 has in store.

Pam talks AI-Powered Search on the PR Patter Podcast (Video)
Pam sat down with PR Patter’s Julie Livingston to talk about the year in SEO, how to optimize your site for AI, measuring results and

Google is Helping U.S. Government Sites Advertise the Sale of Illegal Drugs
Bad Actors Capitalize on Simple Website Flaws Believe it or not, U.S. government and university websites are being used to promote the sale of illegal

How AI Is Changing Human Search Behavior (Video)
Video Slides

Pam Speaks About How AI is Being Used to Power Growth (Video)
Pam joins the Majestic SEO Podcast to talk about the potential for AI to power organic growth.

Google Has Been Ruled a Monopoly in Antitrust Lawsuit (Video)
Breaking news in the world of SEO: The Department of Justice has ruled that Google is indeed a monopoly. Video Why Was Google Declared a

SEO Content Audit Template (Spreadsheet)
This SEO Content Audit Template will organize your site’s URLs. Sort all your URLs by what should stay, be deleted, updated, consolidated, redirected, etc. The

Google’s New AI Update and How to Take Advantage of It (Video)
Pam speaks with Greengeeks about Google’s New AI Update. In this webinar, Pam speaks with GreenGeeks about Google’s New AI Update, which displays AI answers

Pam Speaks at the “State of AI in SEO” Webinar (Video)
Pam joined Majestic SEO’s David Bain to give her thoughts on the future of AI in SEO.

SEO Copywriting Optimization Guidelines
These are our comprehensive guidelines for how to write SEO-optimized copy that reads naturally yet sends clear keyword signals to search engine bots. Need help

SEO-Optimized Blog-Writing Template
This SEO-Optimized Blog Writing Template makes it easy to plan out a keyword-optimized article. Use it in conjunction with the SEO Blogging Schedule Template to

SEO Blogging Schedule Template (Spreadsheet)
This SEO Blogging Schedule Template will clear up your writers block in no time. Fill out your dates, topics, categories, primary keywords, secondary keywords, internal

SEO Keyword Mapping Template (Spreadsheet)
What is Keyword Mapping? Keyword Mapping is an SEO practice where keywords are strategically organized into groups and “mapped” (assigned) to certain pages on a

How AI is Making SEO More Humanized (Video)
With the release of ChatGPT, the ability to take advantage of AI technology has opened up to the public. But with great power comes great

New Domain or Subdomain? Which is Better for SEO?
You finally made it! Your business website finally gets tons of organic traffic and converts well. You have put years of effort into your content,

Our Own SEO Case Study: Transition to Subdomain Results in +123% SEO Pageviews & +106.2% Search Impressions
Back in 2017, we created stealthsearchandanalytics.com to market our white-label reseller services to a specific target audience (marketing agencies). At the time, we had planned

Pam Aungst Cronin speaks about the “Do’s” and “Don’ts” of AI on PR Patter With Julie Livingston
Pam joined Julie Livingston on the PR Patter podcast to speak about the “Do’s” and “Don’ts” of AI. Listen to the full podcast on Spotify

Pam talks AI and ChatGPT on the Mindful School Marketing Podcast (Video)
The Mindful School Marketing Podcast

5 SEO Trends for 2023 and How to Take Advantage of Them (Video)
In this webinar, Pam will give a “year in review” recap of what happened in the SEO industry in 2022, 5 key SEO trends to

Pam Speaks About How To Avoid Digital Marketing Burnout (Video)


SEO Basics, Plugins, Resources, and Tools
In this beginner-focused session, you will learn the basics of what SEO means, how search engines work, the basics of a successful

Case Study: SEO Traffic Increased by over 1,300% for DeTorres & DeGeorge Family Law in 2 Years of SEO Engagement
Our Client Rosanne DeTorres and Erin DeGeorge have set impeccable standards of excellence for the attorneys of DeTorres & DeGeorge Family Law. Based in New

The Importance of Developing an SEO Friendly Website Design
When you think about SEO, the first thing that may come to mind is improving your ranking on search engine result pages (SERPs) by incorporating

Case Study: Delivering Top Keyword Results and Organic Traffic for QboxPlus.com
Our Client CoralTree is an award winning tech firm offering file sharing and collaboration software-as-a-service solutions for businesses and individuals in the accounting, legal, insurance,

Create the Right Digital Marketing Strategies for Your Small Business
Marketing strategies are key to any business’s success. For small businesses, developing the right digital marketing strategies is vital to their success. While it might

2023 Update: Mangools’ KWFinder Review – Still My Favorite SEO Keyword Research Tool!
Five years later, this is still my absolute favorite SEO keyword research tool! I’ve updated our original review with my latest thoughts and added more about my favorite features.

Pam Aungst on the Digital Marketing Dive Podcast
Pam speaks to Seth and Shannon at the Digital Marketing Dive Podcast about internet marketing, SEO and growing your business.

Google Trends as an SEO Tool
If you’re a frequent flyer here, then you know that we’ve talked about how to optimize your blog posts for SEO and how to create

10 Lessons I’ve Learned in 10 Years of Business
In April, my company celebrated 10 years in business. I can’t even begin to describe the level of gratitude that I have for achieving this

B2B Content Marketing Strategies for Organic Search
Oftentimes, business-to-business (B2B) content marketing can get a bad rap for being boring and dull in comparison to B2C marketing, but as SEMrush states, “content

How to Optimize Your WordPress Site to Boost Core Web Vitals
This past summer, we shared Google’s announcement that “page experience signals would be included in Google Search ranking.” This new performance evaluation is meant to ensure users

The Benefits of SEO for Small Businesses
Search Engine Optimization (SEO) is the key to making your business visible and searchable for your target audience. However, there’s more to SEO than the

How to Optimize Blog Posts for SEO
Posting new blog posts to your website is a great way to improve your SEO rank. Search engines reward websites that are continuously adding new,

Creating an Effective SEO Content Marketing Strategy
As I’ve mentioned in a previous blog post, SEO is vital to your company’s ultimate success. And a large part of that success comes down

Which is Better for SEO: Meta Robots Tags vs. Robots.txt?
Robots meta tags, or meta tags, are pieces of code that provide instructions to search engines for how to crawl or index web pages and

The Importance of Using AMP for Mobile Optimization
With Google incorporating the Core Web Vitals metrics into its algorithms in 2021, now more than ever, you’ll want your website to load as quickly

The Importance of SEO Automation and XML Sitemaps: My Interview with Barry Schwartz
One of the most common refrains in business is “time is money”. It’s sustained the test of time because it’s true, especially when you’re dealing

Questions to Ask Your SEO Management Company
Organic SEO (search engine optimization) is one of the best ways to bring your website to the top of search engine results pages (SERPs) for

What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric
We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve

What You Need to Know About the Interactivity, or First Input Delay (FID), Metric
In my first blog post for July, I summarized Google’s announcement for adding page experience criteria to their search algorithm. The next post in the

What You Need to Know About the Loading, or Largest Contentful Paint (LCP), Metric
In my last blog post, I discussed Google’s announcement that they’ll be adding page experience criteria to their search algorithms. This latest addition coincides with

Google’s Page Experience is Now a Ranking Factor
Users prefer websites that provide great user experiences. The user experience has become so important to a website’s success that Google just announced that they’ll

SLIDES: Technical SEO Checklist: How to Optimize a WordPress Site for Search Engine Crawlers
Tending to the technical side of SEO is crucial to ensure that search engine robots can effectively crawl, index, and understand your site. In this

Case Study: A 5-Year SEO Growth Journey with Nonprofit Organization Dedicated to Brighter Futures for Children
Background This nonprofit organization teamed up with the best and brightest minds in science, education, and technology to develop a better way to identify individual

16 Tips for Forensic SEO Audit Success [Checklist]
Unexpected SEO traffic drops can be challenging even for the best SEO experts. Therefore, if you encounter this issue, don’t be too quick to blame

WordPress vs. Wix vs. Squarespace for SEO: An Interview with Pam Aungst
There are different options available when it comes to choosing a CMS (content management system). There are two main types of content management systems: open


An Interview on Author Bios with Pam Aungst
Pam Aungst of Pam Ann Marketing Speaks About The Importance of Author Bios There are a plethora of ways to get information on the web.

SLIDES: Killer Keywords: How to Write Content for Both Humans and Search Engines
Your website content has two audiences: Human readers and search engines. Writing content that appeals to both is something that all writers and website owners

Our Approach to Modern-Day Link Building for SEO
Link building is incredibly important to a successful SEO strategy. In fact, Google’s most preliminary technology, detailed in their very first patent, “Method for Node

Is Your Web Developer Spoofing Your PageSpeed Insights Score?
Sadly, our job as SEO consultants means that we often play the role of policing web developers, catching them in the act of doing potentially

A Walkthrough (and Critique) of the New URL Inspection Tool in Search Console
Yesterday, Google announced a new tool in the beta version of Search Console (a.k.a. “the new Search Console.”) It’s called the “URL Inspection Tool,” and

Commercial HVAC Company Increases SEO Traffic Exponentially 2 Years In a Row
Pam Ann Marketing is subcontracted by a local inbound marketing agency to provide SEO consulting and services for a client of theirs in the HVAC

How to Use Google’s Free Testing Tools to Improve Your Site
Google has a number of free testing tools that can be used to improve your site in various ways. There are some you may not

Google’s Guidelines For Link Building: What You Need to Know
Google recently went out of its way to remind people about its guidelines on link schemes. Specifically, the reminder was targeted at individuals abusing guest

New TLDs Explained: How Do They Affect SEO and Search Rankings?
The amount of new TLDs being added to the web is consistently growing. We’ve come a long way from being limited to the typical .com

Top 5 Reasons to Use Google Search Console
Google Search Console, formerly known as Google Webmaster Tools, is an essential free service offered by Google to all site owners. It is designed to

Pam Aungst, Founder of Pam Ann Marketing, Honored With Jersey’s Best 40 Under 40 Award
April 6, 2016 – Pam Aungst, Founder and President of Pam Ann Marketing, has been selected to be inducted into the 2016 Class of Jersey’s

Pam Aungst, Founder of Pam Ann Marketing, Honored With Changemakers and Champions Award
Pam Aungst, President and Founder of Pam Ann Marketing, was recently honored with a “Changemakers and Champions Award” for her contributions to mental health organization

All About Duplicate Content
A very common inquiry we receive is regarding just how problematic “duplicate content” is for SEO. This article aims to explain our particular interpretation of

Why We Prefer Open Source for SEO
Open source software is not owned by any corporate entity. Popular open source website platforms like WordPress and Magento have communities of hundreds of thousands

How to Test Website Speed
Knowing how to test website speed is a simple yet fundamental skill for any SEO or website owner. When you know how fast (or slow)
Pam Aungst Named Small Business Leader by Morris County Chamber of Commerce
Pam Aungst, President of Pam Ann Marketing, a New Jersey-based search marketing agency, was the recipient of the 2015 Morris County Chamber of Commerce Leaders in

SEO Case Study: Improved Search Engine Rankings Led to Increased Business and Savings on Advertising for Remodeling Contractor
After performing a set of one-time technical corrections, one-time content additions with carefully researched phrases, and several months of continuous content and link building improvements,

Case Study: SEO-Optimized Blogging Gets “Boring” B2B Company High Traffic and Press Coverage
By blogging weekly, carefully keyword-optimizing each post, and supporting the efforts with social media and link building efforts, we brought this newly-established blog from zero

Case Study: The Role of the Client in Local SEO: Morristown, NJ Local SEO Case Study
Here at Pam Ann Marketing, we recently did a “local SEO” project for Morristown, NJ-based IT firm Sterling Rose LLC. We did some maps optimization,

Case Study: SEO Website Redesign Led to 51% Increase in Google Organic Search Traffic in 4 Months for Local Copier Dealer
After completing a comprehensive SEO research and planning phase, we managed the redesign of a website for a local copier dealer. The intent behind the

Case Study: First 4 Months of SEO Campaign Led to 176% Increase in Google Organic Search Traffic for Industrial Manufacturer
After completing a comprehensive audit and research phase, we developed an SEO Strategy Plan for an industrial manufacturing company, and then moved into an implementation

Case Study: SEO for Medical Clinic
Medical Clinic Organic Traffic Increases Nearly 200% after 9 Months of SEO Services Update! After 12 full months of SEO implementation, this client’s organic search

Case Study: Consulting and 6 Month Training Program for In-House SEO Staff Led to 37% Increase in Organic Search Traffic for Legal Services Company
After completing a comprehensive audit and research phase, we developed an SEO Strategy Plan for a legal services company. Since they had in-house staff handling

Case Study: SEO E-Commerce
Children’s Clothing E-Commerce Site Sees 405% Increase in Organic Search Traffic After 6 Months of SEO Services In the sixth month after we kicked off SEO services
Authorship is not “Dead”: Recently-Granted Google Patent Provides Evidence of Author Influence
If you try to stay on top of internet marketing news, you may have seen some headlines recently proclaiming that Google Authorship is dead. I
The Role of the Client in Local SEO: Morristown, NJ Local SEO Case Study
Here at Pam Ann Marketing, we recently did a “local SEO” project for Morristown, NJ-based IT firm Sterling Rose LLC. We did some maps optimization,

How to Lose Money on Google
There are two ways of losing money on Google: 1) Not Ranking. 2) Ranking. 1) How to Lose Money By NOT Ranking on Google The

How to Spot a “Black Hat” SEO “Professional” (Updated!)
Optimizing your website incorrectly can cause you to become banned from Google. Google has an approximate 70% market share in the search industry, so getting

The Editorial Calendar: A Blogging Essential
What IS an Editorial Calendar? An “editorial calendar” may sound like a complicated thing, but in fact it is a simple tool that can make





































































