Background This nonprofit organization teamed up with the best and brightest minds in science, education, and technology to develop a better way to identify individual abilities, skills, and interests for children with Autism or other special needs. We originally started working with this client on their SEO strategy in late 2014, only 5 months after […]
Case Study: Nonprofit Experiences Dramatic Increase in Performance By Outsourcing Google Ads Grant Account Management
Background This nonprofit client had been managing their Google Ad Grants account themselves, with middle-of-the-road results. They looked to us to help them increase results by having us take over management of the account. Goals Increase national awareness of this organization’s life-saving mission, while promoting their line of emergency bleeding control kits. Challenges The organization […]
Case Study: Nonprofit Google Ads Grant Account Excels Despite New Stricter Performance Requirements
Background This nonprofit organization teamed up with the best and brightest minds in science, education, and technology to develop a better way to identify individual abilities, skills, and interests for children with Autism or other special needs. We originally started working with this client back in 2015, when we helped them get started with the […]
Commercial HVAC Company Increases SEO Traffic Exponentially 2 Years In a Row
Pam Ann Marketing is subcontracted by a local inbound marketing agency to provide SEO consulting and services for a client of theirs in the HVAC commercial services space. The engagement began in October 2014, and is still ongoing as of 2017. The first phase of the project focused on assisting the agency in architecting a […]
Case Study: Dermatologist with Four Individual Locations Drives Massive Influx of Leads Using Google AdWords
Pam Ann Marketing was hired to professionally manage AdWords for a dermatologist practice with four individual office locations along the entire east coast. With no historical account content to audit and improve upon, we conducted extensive keyword and market research to identify the optimal strategy for generating results. This research, coupled with general practice information […]
Case Study: International Manufacturer has an 89% Increase in Conversions After Just One Month of PPC Management
Prior to our account management, this account was managed and optimized by a hybrid effort comprised of 1. A different agency and 2. An in-house specialist under the consultation of Google AdWords representatives. After conducting an extensive audit of historical account performance, coupled with website product research, we built brand new AdWords campaigns centralized around […]
Case Study: Global E-Commerce Store Spends Less, Earns More
We were hired to overhaul an e-commerce account that the owners were managing internally since 2002. We started with a strategy meeting to identify highest volume and highest margin product segments, and then conducted a full-scale audit of the existing AdWords account to pinpoint strategy for imperative optimizations. Our initial objectives: Eliminate wasteful spending on […]
Case Study: SEO for Medical Clinic
Medical Clinic Organic Traffic Increases Nearly 200% after 9 Months of SEO Services Update! After 12 full months of SEO implementation, this client’s organic search traffic is now 482% higher than when we began! See updated screenshots below In the ninth month after we began providing SEO services for a multi-location medical clinic, the clinic’s website […]
Case Study: SEO E-Commerce
Children’s Clothing E-Commerce Site Sees 405% Increase in Organic Search Traffic After 6 Months of SEO Services In the sixth month after we kicked off SEO services for a children’s online clothing retailer, the site was getting 405% more organic search traffic than the month when SEO efforts began. As always, we started with comprehensive SEO research […]
Case Study: First 4 Months of SEO Campaign Led to 176% Increase in Google Organic Search Traffic for Industrial Manufacturer
After completing a comprehensive audit and research phase, we developed an SEO Strategy Plan for an industrial manufacturing company, and then moved into an implementation phase where we worked with their in-house web developer to begin implementing the recommended technical changes, crafted new keyword-optimized content for the website, and began link and social signal building […]
