Pam Ann Marketing is subcontracted by a local inbound marketing agency to provide SEO consulting and services for a client of theirs in the HVAC commercial services space. The engagement began in October 2014, and is still ongoing as of 2017. The first phase of the project focused on assisting the agency in architecting a […]
Case Study: Dermatologist with Four Individual Locations Drives Massive Influx of Leads Using Google AdWords
Pam Ann Marketing was hired to professionally manage AdWords for a dermatologist practice with four individual office locations along the entire east coast. With no historical account content to audit and improve upon, we conducted extensive keyword and market research to identify the optimal strategy for generating results. This research, coupled with general practice information […]
Case Study: International Manufacturer has an 89% Increase in Conversions After Just One Month of PPC Management
Prior to our account management, this account was managed and optimized by a hybrid effort comprised of 1. A different agency and 2. An in-house specialist under the consultation of Google AdWords representatives. After conducting an extensive audit of historical account performance, coupled with website product research, we built brand new AdWords campaigns centralized around […]
Case Study: Global E-Commerce Store Spends Less, Earns More
We were hired to overhaul an e-commerce account that the owners were managing internally since 2002. We started with a strategy meeting to identify highest volume and highest margin product segments, and then conducted a full-scale audit of the existing AdWords account to pinpoint strategy for imperative optimizations. Our initial objectives: Eliminate wasteful spending on […]
Case Study: SEO for Medical Clinic
Medical Clinic Organic Traffic Increases Nearly 200% after 9 Months of SEO Services Update! After 12 full months of SEO implementation, this client’s organic search traffic is now 482% higher than when we began! See updated screenshots below In the ninth month after we began providing SEO services for a multi-location medical clinic, the clinic’s website […]
Case Study: SEO E-Commerce
Children’s Clothing E-Commerce Site Sees 405% Increase in Organic Search Traffic After 6 Months of SEO Services In the sixth month after we kicked off SEO services for a children’s online clothing retailer, the site was getting 405% more organic search traffic than the month when SEO efforts began. As always, we started with comprehensive SEO research […]
Case Study: First 4 Months of SEO Campaign Led to 176% Increase in Google Organic Search Traffic for Industrial Manufacturer
After completing a comprehensive audit and research phase, we developed an SEO Strategy Plan for an industrial manufacturing company, and then moved into an implementation phase where we worked with their in-house web developer to begin implementing the recommended technical changes, crafted new keyword-optimized content for the website, and began link and social signal building […]
Case Study: Consulting and 6 Month Training Program for In-House SEO Staff Led to 37% Increase in Organic Search Traffic for Legal Services Company
After completing a comprehensive audit and research phase, we developed an SEO Strategy Plan for a legal services company. Since they had in-house staff handling their SEO, after developing the strategy, we moved into a 6 month training phase where we taught the in-house staff how to implement our strategy. At the end of the […]
Case Study: SEO Website Redesign Led to 51% Increase in Google Organic Search Traffic in 4 Months for Local Copier Dealer
After completing a comprehensive SEO research and planning phase, we managed the redesign of a website for a local copier dealer. The intent behind the redesign was to make the site more search engine friendly. After the first 4 months following the launch date, the following improvements were realized: 51.46% increase in Google Organic Search Traffic […]
Case Study: The Role of the Client in Local SEO: Morristown, NJ Local SEO Case Study
Here at Pam Ann Marketing, we recently did a “local SEO” project for Morristown, NJ-based IT firm Sterling Rose LLC. We did some maps optimization, Schema markup, and citation building for owner Norman Rosenthal to give him a “boost” in regionally-based searches. The Agency Only Lays the Foundation By implementing these tactics, we laid the […]