Background This nonprofit client had been managing their Google Ad Grants account themselves, with middle-of-the-road results. They looked to us to help them increase results by having us take over management of the account.  Goals Increase national awareness of this organization’s life-saving mission, while promoting their line of emergency bleeding control kits. Challenges The organization […]

Background This nonprofit organization teamed up with the best and brightest minds in science, education, and technology to develop a better way to identify individual abilities, skills, and interests for children with Autism or other special needs. We originally started working with this client back in 2015, when we helped them get started with the […]

Pam Ann Marketing was hired to professionally manage Google Ads for a dermatologist practice with four individual office locations along the entire east coast. The agency that handled their Google Ads before us did not allow the client nor us access to the account they had been using, which presented a challenge because we had […]

Prior to our account management, this account was managed and optimized by a hybrid effort comprised of 1. A different agency and 2. An in-house specialist under the consultation of Google AdWords representatives. After conducting an extensive audit of historical account performance, coupled with website product research, we built brand new AdWords campaigns centralized around […]

We were hired to overhaul an e-commerce account that the owners were managing internally since 2002. We started with a strategy meeting to identify highest volume and highest margin product segments, and then conducted a full-scale audit of the existing AdWords account to pinpoint strategy for imperative optimizations. Our initial objectives: Eliminate wasteful spending on […]