Case Study: SEO Traffic Increased by over 1,300% for DeTorres & DeGeorge Family Law in 2 Years of SEO Engagement

Our Client

Rosanne DeTorres and Erin DeGeorge have set impeccable standards of excellence for the attorneys of DeTorres & DeGeorge Family Law. Based in New Jersey, this award-winning firm focuses exclusively on providing legal counsel on matters related to interpersonal relationships and the law.

DeTorres & DeGeorge logo

The Challenge

The DeTorres & DeGeorge Family Law Attorneys website was not receiving its full potential of organic search traffic. The firm engaged Pam Ann Marketing in late 2019 to increase its visibility in search engines to attract more prospective clients.

Our Solution

Our team conducted an in-depth technical audit, competitive analysis, and keyword research, which we used to create a detailed SEO strategy. After our analysis, in collaboration with Paradigm Marketing & Design, we made changes and optimizations across the website, optimizing content and technical aspects of the website.

As part of our strategy to increase organic search visibility, we also helped D&D implement ongoing, keyword-optimized blogging as part of a monthly service package. This included the delivery of a content marketing plan and ongoing keyword research for each post, along with detailed site monitoring and monthly reporting. This allowed us to continually adjust and review our plan to produce the best results. 

The Results

When we started this project in November of 2019, the website received 982 visits from organic search that month. 

Two years later, after a steady 24 months of growth, in November 2021, the site received 13,906 visits from organic search! 

That’s a 1,316% increase!

Organic traffic chart

In that same timeframe, the total number of keywords D&D ranked for in the top 100 positions on Google increased from 1,075 to 4,320, an increase of 302%!

Keyword ranking chart

And their total number of keywords on page 1 of Google search results increased from 57 to 593, an increase of 940%!

Keyword ranking chart

“Thank you for all the work you have done to make our firm a success.”

Rosanne DeTorres, Esq.

Rosanne S. DeTorres, Esq.

Managing Partner 

DeTorres & DeGeorge Family Law

The Takeaway

When a client commits fully to the SEO process and sticks with it, the patience and hard work pays off tremendously!

About Pam Ann Marketing

In business since 2011, PamAnn Marketing helps businesses get more traffic to their websites and get more leads from that traffic. Our MBA-crafted strategies set us far apart from agencies that provide “random acts of marketing.” We do not “throw stuff out there to see what sticks.” We constantly measure the results of what we do, to ensure that we do more of what works and less of what doesn’t.

Contact Us

Contact us to discuss having us achieve similar results for your organization.

Pam Aungst Cronin
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