Local SEO for Any Size Business from Pam Ann Marketing Local SEO is a very targeted online marketing approach. Millions of customers use local search every day to find the best local businesses in their area. Local SEO allows you to position your business on search engines so that your company gets found by potential […]
SLIDES: Killer Keywords: How to Write Content for Both Humans and Search Engines
Killer Keywords: How to Write Content for Both Humans and Search Engines – WordCamp Montclair 2019 from Pam Ann Marketing Your website content has two audiences: Human readers and search engines. Writing content that appeals to both is something that all writers and website owners should know how to do. Whether you’re a professional copywriter […]
SLIDES: Technical SEO Checklist: How to Optimize a WordPress Site for Search Engine Crawlers
Technical SEO Checklist: How to Optimize a WordPress Site for Search Engine Crawlers from Pam Ann Marketing Tending to the technical side of SEO is crucial to ensure that search engine robots can effectively crawl, index, and understand your site. In this session, attendees will learn how to optimize WordPress sites for important technical SEO […]
SLIDES: SEO Basics, Plugins, Resources, and Tools
SEO Basics, Plugins, Resources, and Tools (Feb 2020) from Pam Ann Marketing In this beginner-focused session, you will learn the basics of what SEO means, how search engines work, the basics of a successful SEO strategy, and what to expect from SEO. I’ll also share my favorite SEO plugins, sites, and tools.
Case Study: A 5-Year SEO Growth Journey with Nonprofit Organization Dedicated to Brighter Futures for Children
Background This nonprofit organization teamed up with the best and brightest minds in science, education, and technology to develop a better way to identify individual abilities, skills, and interests for children with Autism or other special needs. We originally started working with this client on their SEO strategy in late 2014, only 5 months after […]
How to Set Up a Domain Property in Search Console
Our Approach to Modern-Day Link Building for SEO
Link building is incredibly important to a successful SEO strategy. In fact, Google’s most preliminary technology, detailed in their very first patent, “Method for Node Ranking in a Linked Database,” relied very heavily on links to determine site quality, and it still does to this day. As the patent says, “The rank assigned to a […]
Commercial HVAC Company Increases SEO Traffic Exponentially 2 Years In a Row
Pam Ann Marketing is subcontracted by a local inbound marketing agency to provide SEO consulting and services for a client of theirs in the HVAC commercial services space. The engagement began in October 2014, and is still ongoing as of 2017. The first phase of the project focused on assisting the agency in architecting a […]
FAQ: All About Duplicate Content
A very common inquiry we receive is regarding just how problematic “duplicate content” is for SEO. This article aims to explain our particular interpretation of this common SEO consideration. First of All, What Exactly is Duplicate Content? For SEO purposes, we define duplicate content as a situation that occurs when two or more URLs (links) […]
FAQ: Why We Prefer Open Source for SEO
Open source software is not owned by any corporate entity. Popular open source website platforms like WordPress and Magento have communities of hundreds of thousands of programmers contributing to their codebase every day, and the full codebase is available for editing – allowing for full development flexibility. We prefer open source website platforms for several […]
