Explore the latest SEO Articles, PPC Insights, Google Analytics Best Practices and more!

If you’re a user of Google Analytics 4 (GA4), you’ve likely encountered the term “Google Signals.” In this FAQ article, we dig into the pros and cons of this GA4 feature and share our approach that we implement for our clients here at Pam Ann Marketing.  What is Google Signals? Google Signals is a feature […]

Ensure consistent and accurate campaign tracking with our Standard Operating Procedures (SOP) template for UTM Google Analytics. This easy-to-use guide provides a structured approach to creating and managing GA4 UTM parameters, helping you track marketing performance effectively. Avoid data inconsistencies and gain clear insights into traffic sources with standardized UTM tagging. Download Instantly!

Here is a playlist of Pam’s quick and easy-to-follow GA4 tips, made with YouTube Shorts. New videos are added all the time, so be sure to subscribe! Subscribe on Need help setting up GA4? Check out our Google Analytics 4 Setup & Migration Services!

You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing efforts. As Digital Marketer states, tracking the ROI from your marketing campaigns can “[transform] your business from one that […]

Can I Move a GA4 Property to Another Account? Yes, it is possible to move a Google Analytics 4 (GA4) property to another account without losing any of your data. In this guide, we will go over some considerations you should have in mind before moving your Google Analytics property, requirements for getting the job […]

Google has a number of free testing tools that can be used to improve your site in various ways. There are some you may not even know exist – or, if you are aware of them, you may not know how to use them to the fullest. We want to help clear up that confusion […]

Google Analytics’ bounce rate metric is defined as “the percentage of single page visits”. In other words, you could say it is the amount of times someone landed on a page on your website and left without visiting any other pages. The Google Analytics bounce rate metric reports on both the bounce rate of the […]