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A very common inquiry we receive is regarding just how problematic “duplicate content” is for SEO. This article aims to explain our particular interpretation of this common SEO consideration, including how the rise of AI-powered search (ChatGPT, Perplexity, Google’s AI Overviews, Claude, and others) has impacted this common challenge. TL;DR: There’s no “penalty” for duplicate […]
by Pam Aungst Cronin
March 17, 2016
This article has an associated webinar! Register here to watch it on demand. These days, most people are asking, “How much AI can I use in my content before Google punishes me?” This is the WRONG question, and it completely misses the point. Google doesn’t explicitly punish AI-generated content; it punishes “hollow” content. AI tends […]
by Pam Aungst Cronin
February 25, 2026
Open source software is not owned by any corporate entity. Popular open source website platforms like WordPress and Magento are backed by massive, passionate communities — hundreds of thousands of programmers from around the world who contribute to their codebase every single day. The full codebase is available for editing, allowing for complete development flexibility. […]
by Pam Aungst Cronin
March 15, 2016
Link building is incredibly important to a successful SEO strategy. In fact, Google’s most preliminary technology, detailed in their very first patent, “Method for Node Ranking in a Linked Database,” relied very heavily on links to determine site quality, and it still does to this day. As the patent says, “The rank assigned to a […]
by Pam Aungst Cronin
April 3, 2019







