Real World Results: SEO/GEO, PPC, and Google Analytics Case Studies

When a regulated electric utility serving hundreds of thousands of customers in a major metropolitan market came to us, their GA4 account had been running for years. Events were firing. Reports were populating. On the surface, everything looked fine. But when we started digging into where the data was actually coming from, and what it […]

A national advocacy nonprofit came to Pam Ann Marketing after discovering that every form submission on their campaign site was triggering three separate Google Ads conversions simultaneously. They had been running paid campaigns for months against data that was inflated in ways nobody could trace. Their marketing manager, a self-taught generalist handling social media, digital […]

When a national home security company came to Pam Ann Marketing, they had a problem that is more common than most marketing teams realize: their Google Analytics 4 data was mixing two completely different audiences into one view. Every funnel metric, every conversion rate, every channel attribution number in their reports was partially wrong, and […]

This is a case study about a B2B specialty insurance provider we have been working with over the past three years, which saw its number of top-10 Google search results positions increase 207% after consistently implementing our strategic keyword mapping as a core component of a coordinated SEO program. The Results A B2B specialty insurance […]

Back in 2017, we created stealthsearchandanalytics.com to market our white-label reseller services to a specific target audience (marketing agencies).  At the time, we had planned to spend a lot of time generating a high quantity of high-quality content for this site on a regular basis, which, as you always hear us preach about, is necessary […]

Prior to our account management, this account was managed and optimized by a hybrid effort comprised of 1. A different agency and 2. An in-house specialist under the consultation of Google AdWords representatives. After conducting an extensive audit of historical account performance, coupled with website product research, we built brand new AdWords campaigns centralized around […]

Background This nonprofit organization teamed up with the best and brightest minds in science, education, and technology to develop a better way to identify individual abilities, skills, and interests for children with Autism or other special needs. We originally started working with this client on their SEO strategy in late 2014, only 5 months after […]