Bing Advertising Services (SEM)
Our Bing advertising services are an efficient solution for driving immediate traffic to your website. As the second largest search engine engine in North America, Bing commands nearly a quarter of all search volume from a highly targeted demographic. Our accredited Bing pay-per-click (PPC) consultants will take the time to get to know your business and help determine the monthly search volume you can potentially generate with Bing advertising.
With Bing it’s easier, and less expensive, to drive searchers to your site instead of your competitors’ sites. For example, a keyword with a cost-per-click of 10 to 20 dollars on Google AdWords will cost a few dollars less with Bing advertising.
While there are fewer searches per month on Bing, we’ve learned that it’s the preferred search engine for very specific demographics. That means the people who are searching on Bing may be looking for exactly what you offer. Sending them to your website could end up being very valuable for your business.
Our PPC consultants follow a proven process that ensure your business gets the most out of every dollar spent on search advertising. If you have never advertised on Bing before, our team will setup your account from scratch. If you have an existing Bing Ads account, we’ll optimize it for maximum return on investment.
How We Approach Bing Advertising
Our accredited Bing Ads team will:
- Conduct keyword research to find terms with the potential to drive the most traffic.
- Set up negative keywords to avoid showing up for terms with the least traffic potential.
Target your ads to specific locations with geo-targeting.
- Configure and select best match types based on your most popular terms.
- Write ad copy with compelling calls to action.
- Make your ads stand out by using the latest ad extensions.
- Use conversion tracking to determine the keywords and ad units that led to successful leads and sales.
- Continuously monitor your campaigns and remove the keywords that aren’t performing.