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Slide Decks

SEO, PPC, Analytics, and WordPress Slide Decks / Presentations

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Image of a pie chart representing AI-generated content and human-generated content, with question marks for the percentages on each side
This article has an associated webinar! Register here to watch it on demand. These days, most people are asking, “How much AI can I use in my content before Google punishes me?”  This is the WRONG question, and it completely misses the point. Google doesn’t explicitly punish AI-generated content; it punishes “hollow” content.  AI tends […]
Free Webinar
Most website owners are obsessing over the “safe” percentage of AI-generated copy to publish, but they’re asking the wrong question. Google doesn’t count your robot-written words. It rewards content that demonstrates the new “E” in E-E-A-T: Experience. The real secret to ranking in the AI era isn’t hiding your AI usage. It’s infusing your content […]
Course Description A Free Online Video Course by Pam Ann Aungst, M.B.A. Ever wonder what happens in the split second between typing a search query and seeing results? Google processes over 130 trillion web pages to find the best answers for you, and it does it in a fraction of a second. But how? In […]
Screenshot of the opening slide of the presentation "How AI Chatbots Are Changing the Rules of Content Optimization"
To maximize your website’s visibility in 2026, you will need to optimize for both traditional SEO and the rising influence of AI chatbots. In this presentation, you’ll learn how to go beyond traditional SEO and optimize your web content to be found and recommended by LLMs like ChatGPT and Copilot. We’ll explore how AI chatbots […]
How AI is making SEO more humanized
With the release of ChatGPT, the ability to take advantage of AI technology has opened up to the public. But with great power comes great responsibility! In this video I show you how to use AI as a tool to supercharge your SEO and save time while still following Google’s guidelines and avoiding the pitfalls […]
Screenshot of the cover page of the slide deck for the presentation "From SEO to AXO: Reaching Humans in a Bot First World"
In this presentation, Pam talks about how AI is now the frontline in getting your site found. Find out how to optimize your site for AI-Powered Search. Also, she looks at the future of individualized user-agent search and how it will affect the web.
Google's New AI Overview Update
In this webinar, Pam speaks with GreenGeeks about Google’s New AI Update, which displays AI answers at the top of search results. How will this affect traditional SEO results and what adjustments should you make to optimize your site for this new development? Pam answers your questions! Need help with SEO? Check out our Professional […]