How AI Chatbots Are Changing the Rules of Content Optimization

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To maximize your website’s visibility in 2026, you will need to optimize for both traditional SEO and the rising influence of AI chatbots. In this presentation, you’ll learn how to go beyond traditional SEO and optimize your web content to be found and recommended by LLMs like ChatGPT and Copilot. We’ll explore how AI chatbots determine which web content to suggest to users, how to conduct AI-based topic research, and how to format your content to be easily digestible and preferable for AI chatbots to select.

President & Chief Web Traffic Controller at Pam Ann Marketing at Pam Ann Marketing
Recently named one of the “Top 10 Best Women in SEO,” Pam Aungst Cronin, M.B.A. is widely recognized as an expert in SEO, PPC, Google Analytics, and WordPress. A self-proclaimed “geek”, Pam began studying computer programming at 6 years old, started creating websites in 1997 and has been working professionally in the field of e-commerce since 2005. Referred to by Sprout Social as a “Twitter Success Story,” she harnessed the power of social media to launch her own agency in 2011. Pam travels all over the country speaking at conferences and guest lecturing at universities. Click here to read her full bio.
Pam Aungst Cronin