Our Approach to Modern-Day Link Building for SEO
Link building is incredibly important to a successful SEO strategy. In fact, Google’s most preliminary technology, detailed in their very first patent, “Method for Node Ranking in a Linked Database,” relied very heavily on links to determine site quality, and it still does to this day. As the patent says, “The rank assigned to a […]
FAQ: Moving a Google Analytics Property from One Account to Another
Did you know that it is (FINALLY) possible to move a Google Analytics property to another account without losing any of your data? Despite the fact that Google did not formerly allow user to do that, you now can, and we’re going to teach you how. You may also be pleased to know this can […]
Can/Should We Bid On Our Competitors’ Names in AdWords?
We often get asked if it is possible and/or recommended to bid on competitor company and brand names in an SEM campaign. Here are some pros and cons to consider: Google does not permit the use of registered trademarks in ad copy unless you are the trademark owner or an authorized reseller. This does not […]
FAQ: How Much Do I Need to Spend on a Paid Search (AdWords) Campaign?
Since not every click will become a customer, it is important to cast a wide net and assume that only anywhere from 0.5% to 2% of your clicks will convert to a lead (which isn’t even a guarantee to become a paying customer). We have seen sites and campaigns with a better than 2% conversion […]
FAQ: All About Duplicate Content
A very common inquiry we receive is regarding just how problematic “duplicate content” is for SEO. This article aims to explain our particular interpretation of this common SEO consideration. First of All, What Exactly is Duplicate Content? For SEO purposes, we define duplicate content as a situation that occurs when two or more URLs (links) […]
FAQ: Why We Prefer Open Source for SEO
Open source software is not owned by any corporate entity. Popular open source website platforms like WordPress and Magento have communities of hundreds of thousands of programmers contributing to their codebase every day, and the full codebase is available for editing – allowing for full development flexibility. We prefer open source website platforms for several […]
