Explore the latest SEO Articles, PPC Insights, Google Analytics Best Practices and more!

This article has an associated webinar! Register here to watch it on demand. These days, most people are asking, “How much AI can I use in my content before Google punishes me?”  This is the WRONG question, and it completely misses the point. Google doesn’t explicitly punish AI-generated content; it punishes “hollow” content.  AI tends […]

Open source software is not owned by any corporate entity. Popular open source website platforms like WordPress and Magento are backed by massive, passionate communities — hundreds of thousands of programmers from around the world who contribute to their codebase every single day. The full codebase is available for editing, allowing for complete development flexibility. […]

Link building is incredibly important to a successful SEO strategy. In fact, Google’s most preliminary technology, detailed in their very first patent, “Method for Node Ranking in a Linked Database,” relied very heavily on links to determine site quality, and it still does to this day. As the patent says, “The rank assigned to a […]

Can I Move a GA4 Property to Another Account? Yes, it is possible to move a Google Analytics 4 (GA4) property to another account without losing any of your data. In this guide, we will go over some considerations you should have in mind before moving your Google Analytics property, requirements for getting the job […]

A very common inquiry we receive is regarding just how problematic “duplicate content” is for SEO. This article aims to explain our particular interpretation of this common SEO consideration. First of All, What Exactly is Duplicate Content? For SEO purposes, we define duplicate content as a situation that occurs when two or more URLs (links) […]

If you’re a user of Google Analytics 4 (GA4), you’ve likely encountered the term “Google Signals.” In this FAQ article, we dig into the pros and cons of this GA4 feature and share our approach that we implement for our clients here at Pam Ann Marketing.  What is Google Signals? Google Signals is a feature […]