Resources
Chart a course to success with these helpful tools
Home » FAQs
Topic
Type
Topic
Type
FAQs
![Links of a chain](https://pamannmarketing.com/wp-content/uploads/2022/08/building-links.jpg)
Our Approach to Modern-Day Link Building for SEO
Link building is incredibly important to a successful SEO strategy. In fact, Google’s most preliminary technology, detailed in their very first patent, “Method for Node Ranking in a Linked Database,” relied very heavily on links
![A box on a table with scissors and tape](https://pamannmarketing.com/wp-content/uploads/2022/08/moving-goole-analytics-property.jpg)
Moving a Google Analytics Property from One Account to Another
Did you know that it is (FINALLY) possible to move a Google Analytics property to another account without losing any of your data? Despite the fact that Google did not formerly allow user to do
![Person typing credit card info into laptop](https://pamannmarketing.com/wp-content/uploads/2022/08/bidding-on-competitor-names-in-adwords.jpg)
Can/Should We Bid On Our Competitors’ Names in AdWords?
We often get asked if it is possible and/or recommended to bid on competitor company and brand names in an SEM campaign. Here are some pros and cons to consider: Google does not permit the
![Hundred dollar bills](https://pamannmarketing.com/wp-content/uploads/2022/08/how-much-money-do-i-need-to-spend-on-a-paid-search.jpg)
How Much Do I Need to Spend on a Paid Search (AdWords) Campaign?
Since not every click will become a customer, it is important to cast a wide net and assume that only anywhere from 0.5% to 2% of your clicks will convert to a lead (which isn’t
![Two sheep in a field](https://pamannmarketing.com/wp-content/uploads/2022/08/all-about-duplicate-content.jpg)
All About Duplicate Content
A very common inquiry we receive is regarding just how problematic “duplicate content” is for SEO. This article aims to explain our particular interpretation of this common SEO consideration. First of All, What Exactly is
![A computer screen with code](https://pamannmarketing.com/wp-content/uploads/2022/08/why-we-prefer-open-source-for-seo.jpg)
Why We Prefer Open Source for SEO
Open source software is not owned by any corporate entity. Popular open source website platforms like WordPress and Magento have communities of hundreds of thousands of programmers contributing to their codebase every day, and the