How to Setup WooCommerce E-Commerce Tracking In GA4

  • WooCommerce E-Commerce Tracking for Google Analytics
    • Option 1: GTM4WP plugin (free) w/add’l setup done in Tag Manager (create tags, triggers, variables) per this article
      • Pros: Free, Cons: Add’l setup required
    • Option 2: WooCommerce Analytics Extension (free version)
      • Pros: Free, Cons: Limited Data
      • TO INSTALL:
        • Download the extension from your > My Account > Downloads
        • Go to Plugins > Add New > Upload and select the ZIP file you just downloaded
        • Click Install Now, and then Activate
        • Navigate to WooCommerce > Settings > Integrations > Google Analytics (tab) and read the documentation to learn how to set up and configure the plugin.
    • Option 3: WooCommerce Analytics Pro version (see comparison here)
      • Pros: Easy to setup, Cons: not free
Pam Aungst Cronin
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