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Case Study: YouTube Video Distribution Campaigns

National Law Firm

This client had originally posted this video to YouTube on November 14, 2015, but was
disappointed at the initial low number of views (223 views over 202 days).

We launched a YouTube video campaign on June 3, 2016 using keyword targeting to attract users who
were already interested in similar video content.

By August 24, 2016, the video promotion generated 3588 views in 82 days.

Case study raw data:
● Before promotion: 223 views in 202 days
~ 1.1 views/day
● After promotion: 3588 views in 82 days
~ 43.8 views/day
● 1607% increase in total video views
● 3881% increase in per-day video views
● $341.23 total ad spend
● $0.10 average cost/view

By leveraging keyword targeting and ensuring the video views were intended and not forced, we
increased ongoing per-day video views by 3881% at an average cost of only $4.38/day while driving highly
interested users in the video material.

The client was very happy with the results and opted to continue the campaign on an ongoing basis.
As of February 2017, the video had over 10,000 views.

Credit Union

The following video view campaign was run to bring greater awareness to this video and
quickly get it a significant amount of highly targeted views on YouTube.

The video only had a total of 97 views over its first 137 days on YouTube.

Our 10-day-long campaign brought 2,057 new targeted views, quickly bringing the total view
count up to 2,245.

Electrical Contractor

The following video view campaign was run to bring greater awareness to this relatively new video, and
quickly get it a significant amount of highly-targeted views from users who were searching selected keywords
on YouTube.

In its first 53 days on YouTube, the video had organically earned 788 views.

Our campaign significantly increased the pace of this video’s exposure, earning 5,849 additional views over
the next 68 days.

Mortgage Lender

The following video view campaign was run to increase exposure on a video that had only organically
earned 63 views.

A 49 day campaign resulted in an additional 864 highly-targeted views from users that were searching for
mortgage loan information.

Credit Union

The following video view campaign was run to boost exposure for a video that had only organically
earned 140 views in its first 124 days on YouTube.

In a quick 11-day campaign, we generated an additional 2,049 views from users that were searching
for selected keywords.

Business Coach

This video interview was originally posted to the client’s YouTube channel on 3/22/18.
In the first 4 months that it was live, it only gained 48 views.

We then ran a highly-targeted YouTube Discovery campaign for this video, and in the
next 3 months, for a total spend of $199.62, we generated an additional 1,420 views.

Pam Aungst Cronin
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