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Resources

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The Missing "E": Why Your Content Isn't Ranking (And How to Fix It)
Most website owners are obsessing over the “safe” percentage of AI-generated copy to publish, but they’re asking the wrong question. Google doesn’t count your robot-written words. It rewards content that demonstrates the new “E” in E-E-A-T: Experience. The real secret to ranking in the AI era isn’t hiding your AI usage. It’s infusing your content […]
by Pam Aungst Cronin
First Posted On: March 12, 2026
Last Updated On: April 18, 2026
FREE Video Course: How Search Engines Work
Course Description A Free Online Video Course by Pam Ann Aungst, M.B.A. Ever wonder what happens in the split second between typing a search query and seeing results? Google processes over 130 trillion web pages to find the best answers for you, and it does it in a fraction of a second. But how? In […]
by Pam Aungst Cronin
First Posted On: April 17, 2024
Last Updated On: April 17, 2026
Screenshot of the opening slide of the presentation "How AI Chatbots Are Changing the Rules of Content Optimization"
How AI Chatbots Are Changing the Rules of Content Optimization
To maximize your website’s visibility in 2026, you will need to optimize for both traditional SEO and the rising influence of AI chatbots. In this presentation, you’ll learn how to go beyond traditional SEO and optimize your web content to be found and recommended by LLMs like ChatGPT and Copilot. We’ll explore how AI chatbots […]
by Pam Aungst Cronin
First Posted On: January 30, 2026
Last Updated On: April 10, 2026
How AI is making SEO more humanized
How AI is Making SEO More Humanized (Video)
With the release of ChatGPT, the ability to take advantage of AI technology has opened up to the public. But with great power comes great responsibility! In this video I show you how to use AI as a tool to supercharge your SEO and save time while still following Google’s guidelines and avoiding the pitfalls […]
by Pam Aungst Cronin
First Posted On: October 17, 2023
Last Updated On: February 28, 2026
Screenshot of the cover page of the slide deck for the presentation "From SEO to AXO: Reaching Humans in a Bot First World"
From SEO to AXO: Reaching Humans in a Bot-First World (Video & Slide)
In this presentation, Pam talks about how AI is now the frontline in getting your site found. Find out how to optimize your site for AI-Powered Search. Also, she looks at the future of individualized user-agent search and how it will affect the web.
by Pam Aungst Cronin
First Posted On: October 24, 2025
Last Updated On: February 28, 2026
How AI Is Changing Human Search Behavior
How AI Is Changing Human Search Behavior (Video)
Video Slides
by Pam Aungst Cronin
First Posted On: October 14, 2024
Last Updated On: January 5, 2026
Google's New AI Overview Update
Google’s New AI Update and How to Take Advantage of It (Video)
In this webinar, Pam speaks with GreenGeeks about Google’s New AI Update, which displays AI answers at the top of search results. How will this affect traditional SEO results and what adjustments should you make to optimize your site for this new development? Pam answers your questions! Need help with SEO? Check out our Professional […]
by Pam Aungst Cronin
First Posted On: July 17, 2024
Last Updated On: February 28, 2025