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Resources

Explore the latest SEO Articles, PPC Insights, Google Analytics Best Practices and more!

Screenshot of the cover page of the slide deck for the presentation "From SEO to AXO: Reaching Humans in a Bot First World"
From SEO to AXO: Reaching Humans in a Bot-First World (Video & Slide)
In this presentation, Pam talks about how AI is now the frontline in getting your site found. Find out how to optimize your site for AI-Powered Search. Also, she looks at the future of individualized user-agent search and how it will affect the web.
by Pam Aungst Cronin
October 24, 2025
How AI Is Changing Human Search Behavior
How AI Is Changing Human Search Behavior (Video)
Video Slides
by Pam Aungst Cronin
October 14, 2024
Google's New AI Overview Update
Google’s New AI Update and How to Take Advantage of It (Video)
Pam speaks with Greengeeks about Google’s New AI Update. In this webinar, Pam speaks with GreenGeeks about Google’s New AI Update, which displays AI answers at the top of search results. How will this affect traditional SEO results and what adjustments should you make to optimize your site for this new development? Pam answers your […]
by Pam Aungst Cronin
July 17, 2024
How AI is making SEO more humanized
How AI is Making SEO More Humanized (Video)
With the release of ChatGPT, the ability to take advantage of AI technology has opened up to the public. But with great power comes great responsibility! In this video I show you how to use AI as a tool to supercharge your SEO and save time while still following Google’s guidelines and avoiding the pitfalls […]
by Pam Aungst Cronin
October 17, 2023
5 SEO Trends for 2023 and How to Take Advantage of Them
5 SEO Trends for 2023 and How to Take Advantage of Them (Video)
In this webinar, Pam will give a “year in review” recap of what happened in the SEO industry in 2022, 5 key SEO trends to watch in 2023, the “do’s and don’ts” of those new trends, and how to sum this all up into a solid SEO strategy for the new year. What you will […]
by Pam Aungst Cronin
January 19, 2023
SEO Basics, Plugins, Resources, and Tools
SEO Basics, Plugins, Resources, and Tools
In this beginner-focused session, you will learn the basics of what SEO means, how search engines work, the basics of a successful SEO strategy, and what to expect from SEO. I’ll also share my favorite SEO plugins, sites, and tools. Download in PDF.
by Pam Aungst Cronin
May 1, 2022
SLIDES: Technical SEO Checklist: How to Optimize a WordPress Site for Search Engine Crawlers
SLIDES: Technical SEO Checklist: How to Optimize a WordPress Site for Search Engine Crawlers
Tending to the technical side of SEO is crucial to ensure that search engine robots can effectively crawl, index, and understand your site. In this session, attendees will learn how to optimize WordPress sites for important technical SEO best practices. All levels of technical optimizations will be covered from basic to intermediate to advanced, including […]
by Pam Aungst Cronin
March 9, 2020
SLIDES: Killer Keywords: How to Write Content for Both Humans and Search Engines
SLIDES: Killer Keywords: How to Write Content for Both Humans and Search Engines
Your website content has two audiences: Human readers and search engines. Writing content that appeals to both is something that all writers and website owners should know how to do. Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of […]
by Pam Aungst Cronin
June 23, 2019