Google Ads
Google Ads Management Services (SEM)
Paid search advertising is a great way to generate instant traffic; however, SEM (Search Engine Marketing) ad spend can easily be wasted without a proper keyword selection strategy, relevancy strategy, match type strategy, geo-location targeting, and keyword exclusion (negative keyword) strategy.
As a Google Ads Management Company, we ensure that your precious advertising dollars are not wasted.
How We Approach Google Ads
For New Accounts
If you haven’t advertised on Google Ads before, our Google Ads consultants will:
- Perform keyword research to find terms with good performance potential
- Set up geo-targeting (targeting ads to specific geographical locations)
- Create campaigns and ad groups per quality score best practices
- Set up negative keywords to avoid ad spend waste
- Select and configure best match types based upon term popularity
- Create ad copy per best practices, including calls to action
- Set up conversion tracking so that successful leads/sales can be traced back to the keywords/ads that generated them
- Set up ad extensions to make ads stand out with additional information
- Set up or optimize geo-targeting (targeting ads to specific geographical locations)
- Blocking irrelevant search terms that came in on broad or phrase match to stop ad spend waste
- Changing of match types for better budget optimization
- Splitting existing ad groups into more granular/targeted groups for better quality scores
- Changing ad copy to be more closely related to ad group keywords
- Removal of key phrases that are not performing
- Adding new phrases that have conversion potential based upon actual search terms entered & keyword research performed
- Set up or enhance conversion tracking so that successful leads/sales can be tracked back to the keywords/ads that generated them
- Set up or enhance ad extensions to make ads stand out with additional information
For Existing Accounts
If you already have a Google Ads account, our SEM consultants will:
- Set up or optimize geo-targeting (targeting ads to specific geographical locations)
- Blocking irrelevant search terms that came in on broad or phrase match to stop ad spend waste
- Changing of match types for better budget optimization
- Splitting existing ad groups into more granular/targeted groups for better quality scores
- Changing ad copy to be more closely related to ad group keywords
- Removal of key phrases that are not performing
- Adding new phrases that have conversion potential based upon actual search terms entered & keyword research performed
- Set up or enhance conversion tracking so that successful leads/sales can be tracked back to the keywords/ads that generated them
- Set up or enhance ad extensions to make ads stand out with additional information
Please see our special Google Ads offering for non-profits.
Monthly Google Ads Campaign Management, Reporting, and Analysis
As a Google Ads Management Company, we will provide ongoing campaign management, including:
- Monitor, analyze, and tweak campaigns on a weekly basis, to include:
- Testing of different match types
- Ongoing negative keyword additions, to avoid ad spend waste
- Adding new phrases that have conversion potential based upon actual search terms entered
- Removal of phrases that aren’t performing
- As keyword profile evolves, re-segment ad groups for optimal quality score performance
- Continuous improvement and testing based upon performance metrics such as CTR (click through rate) and conversion rate
- Monthly reporting & analysis of results to find areas of opportunity for continuous improvement