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You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing efforts. As Digital Marketer states, tracking the ROI from your marketing campaigns can “[transform] your business from one that […]

Google Analytics’ bounce rate metric is defined as “the percentage of single page visits”. In other words, you could say it is the amount of times someone landed on a page on your website and left without visiting any other pages. The Google Analytics bounce rate metric reports on both the bounce rate of the […]

If you’re a user of Google Analytics 4 (GA4), you’ve likely encountered the term “Google Signals.” In this FAQ article, we dig into the pros and cons of this GA4 feature and share our approach that we implement for our clients here at Pam Ann Marketing.  What is Google Signals? Google Signals is a feature […]

Google has a number of free testing tools that can be used to improve your site in various ways. There are some you may not even know exist – or, if you are aware of them, you may not know how to use them to the fullest. We want to help clear up that confusion […]