Chart a course to success with these helpful tools

We often get asked if it is possible and/or recommended to bid on competitor company and brand names in an SEM campaign. Here are some pros and cons to consider: Google does not permit the use of registered trademarks in ad copy unless you are the trademark owner or an authorized reseller. This does not […]

Since not every click will become a customer, it is important to cast a wide net and assume that only anywhere from 0.5% to 2% of your clicks will convert to a lead (which isn’t even a guarantee to become a paying customer). We have seen sites and campaigns with a better than 2% conversion […]