We are happy to offer a complimentary Google Ads Audit for prospective clients with an existing Google Ads account. Whether you’re managing your campaigns internally, or they’re being managed by an agency, we understand there may come a time where you’re just not satisfied with the results you’re getting compared to what you’re spending.
With a Google Ads audit, we can help diagnose what the problems are and start you on the path towards getting the maximum return on investment. This is a preliminary service which occurs before signing any proposal or formal commitment. It is an objective analysis that is designed to determine whether or not we’d be a good fit for working together. All we require is access to your Google Ads account to perform the account audit.
Components of a Google Ads Audit
Upon conducting the audit, a report will be delivered with an assessment of the following key components of your account:
- Overall account performance
- Relevance of search terms (keywords you’re paying for clicks on) to the keywords you’re bidding on
- A/B testing of ad copy
- Structure of ad groups
- Match-type of keywords
- Whether or not conversion tracking is being used for optimization and maximum ROI
- Anything else we observe that’s notable
Some of the more experienced Google Ads users are surprised at how objective our audits really are. We pride ourselves on transparency, and if we believe you’re truly doing the best you can with the budget you have, then we’ll tell you that.
If we find that the account is not doing as well as it could be, we will let you know exactly what could be improved and how we’d handle the account differently if we were to manage it for you. You can then make an educated decision about whether or not you wish to proceed with our Google Ads management services. We also offer coaching and training services if you wish to keep managing your account yourself with our expert guidance.
In most cases, inexperienced Google Ads users create their own accounts, but do not manage them efficiently for optimum performance. This audit is going to show you where you are wasting time and money and point you in the right direction.