Get a Clear View of How Your Site is Performing With Our Google Analytics Expert Consulting Services
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As a natural result of our in-depth expertise in SEO and PPC, we have become extremely adept at Google Analytics. The success of everything we do is dependent upon being able to use this powerful tool to interpret the results of our campaigns – assessing what’s working, what’s not, and what to do about it. We offer a full range of Analytics services, including Google Analytics 4 configuration and setup, to ensure that your business is fully prepared to take advantage of all that GA4 has to offer.
We can assist with the following Google Analytics services:
- Creating Your GA4 Property
- Google Analytics Audits, with actionable insights for both better traffic performance and data accuracy
- Ongoing reporting and analysis
- Creation of custom dashboards, reports, and segments
- Creation of new filters and views
- Implementation of cross-domain tracking
- E-Commerce tracking
- Site search tracking
- Conversion and event tracking
- Making recommendations for enhanced customized tracking
- Connecting GA4 to Search Console and/or Google Ads
- Resolution of referral spam issues
- Campaign tagging for analyzing digital marketing initiatives
- Google Analytics Training & Coaching
- …and more
Google Tag Manager & Looker Studio
We also specialize in Google Tag Manager and Looker Studio (formerly Data Studio).
We often use these tools to help marketing agencies (on a white-label basis) with their tracking and reporting needs.
Our Google Analytics Expertise
Pam Aungst, our founder and lead Google Analytics expert, has over 20+ years of experience using Google Analytics. (No, that’s not a typo – she started using it in 2005.)
She gives talks at conferences around the country on how to improve the insights that you get from this powerful tool. Here’s a video from one such talk she did in Orange County, California:
GA4 Tips Playlist on YouTube!
Here is a playlist of Pam’s quick and easy-to-follow GA4 tips, made with YouTube Shorts.
New videos are added all the time, so be sure to subscribe!
Contact us today to discuss how our Google Analytics Services can help you.
Frequently Asked Questions
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What is Google Analytics?
Google Analytics is a free tool provided by Google to track website traffic, user behavior, and performance metrics. It provides valuable insight into how users interact with your site.
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What is Google Analytics 4 (GA4)?
GA4 is the latest version of Google Analytics, replacing Universal Analytics (UA). It offers improved data modeling, event-based tracking, and enhanced cross-device reporting. GA4 is now the default and only supported version as of July 2023.
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What Metrics Can I Track with Google Analytics?
Some common metrics include:
- Users and new users
- Sessions and session duration
- Bounce rate and engagement rate
- Pageviews
- Conversions and events (like purchases, form submissions, clicks)
- Source/medium (where traffic came from)
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What is Google Tag Manager and How Does it Relate to Analytics?
Google Tag Manager uses “tags” or snippets of code which are then “triggered” by user interaction. Google Analytics, Facebook Pixels and Google Ads can all be implemented this way. It is a convenient way to use tracking code without having to edit the code of the site directly. GTM does not track anything itself, but triggers the various tags that do.
