Get a Clear View of How Your Site is Performing With Our Google Analytics Expert Consulting Services
Your GA4 reports are only as good as the setup behind them. We find what’s broken, fix it, and build dashboards your team will actually use.
The success of everything we do depends on using this powerful tool to interpret the results of our campaigns – assessing what’s working, what’s not, and what to do about it.
We offer a full range of Analytics services, including Google Analytics 4 configuration and setup, to ensure that your organization is fully prepared to take advantage of all that GA4 has to offer.
We specialize in the following Google Analytics services:
- GA4 property creation and configuration
- Google Analytics Audits, with actionable insights for both better traffic performance and data accuracy
- Google Tag Manager audits and cleanup
- Ongoing reporting and analysis
- Creation of custom DataStudio (formerly Looker Studio) dashboards, reports, and segments
- Implementation of cross-domain tracking
- E-Commerce tracking
- Site search tracking
- Conversion and event tracking
- Internal click tracking
- Call tracking integration
- Making recommendations for enhanced customized tracking
- Connecting GA4 to Search Console and/or Google Ads
- Campaign tagging (UTM tags) for measuring digital marketing initiatives
- Google Analytics Training & Coaching
- Documentation and Standard Operating Procedure (SOP) generation
- …and more
Google Tag Manager & Data Studio (Formerly Looker Studio)
We also have deep expertise and experience with Google Tag Manager and Data Studio (formerly Looker Studio).
In addition to businesses and nonprofits of all sizes, we also use these tools to help marketing agencies (on a white-label basis) with their client tracking and reporting needs.
Our Google Analytics Expertise
Pam Aungst, our founder and lead Google Analytics expert, has over 20+ years of experience using Google Analytics. (No, that’s not a typo – she started using it in 2005.)
She gives talks at conferences around the country on how to improve the insights that you get from this powerful tool.
Our Google Analytics, Tag Manager, and Data/Looker Studio Case Studies
GA4 Case Study: Rebuilding the Data Foundation for a Regional Electric Utility
When a regulated electric utility serving hundreds of thousands of customers in a major metropolitan market came to us, their GA4 account had been running
GA4 Case Study: Untangling Conversion Tracking for a National Advocacy Nonprofit
A national advocacy nonprofit came to Pam Ann Marketing after discovering that every form submission on their campaign site was triggering three separate Google Ads
GA4 Case Study: Rebuilding Data Foundation for a National Home Security Brand
When a national home security company came to Pam Ann Marketing, they had a problem that is more common than most marketing teams realize: their
GA4 Tips Playlist on YouTube!
Here is a playlist of Pam’s quick and easy-to-follow GA4 tips, made with YouTube Shorts.
New videos are added all the time, so be sure to subscribe!
Contact us today to discuss how our Google Analytics Services can help you.
Frequently Asked Questions
-
What is Google Analytics 4 (GA4)?
GA4 is the latest version of Google Analytics, replacing Universal Analytics (UA). It offers improved data modeling, event-based tracking, and enhanced cross-device reporting. GA4 is now the default and only supported version as of July 2023.
-
What's the difference between GA4, Google Tag Manager, and Data Studio?
GA4 collects and stores data about how people use your website. Google Tag Manager is where your tracking code lives, so you can add or change tracking without editing your website's code. Data Studio turns that data into clear, visual reports. Set up together correctly, the three give you complete tracking and reporting with no software subscription fees.
-
What does a GA4 audit include?
We review your Google Analytics 4 and Google Tag Manager setup to find out what is actually being tracked, what is broken, and what is missing. We look for duplicate or abandoned accounts, tags that fire twice or not at all, campaign links that land in GA4's "unassigned" bucket, data retention settings, and any personal information being collected by mistake. You get a written summary of what we found and what to fix, in plain language, and we walk through it with you on a recorded call.
-
Our GA4 reports look fine. Why would we need an audit?
Because a report that looks normal can still be wrong. In our recent work, we found a nonprofit's ad account counting every form submission three times, a utility losing more than 19,500 events in a single 28-day period to the "unassigned" bucket, and a national brand whose sales funnel numbers mixed new prospects with existing customers. None of these teams knew. The numbers looked plausible, so nobody questioned them.
-
Do you build reporting dashboards?
Yes. We build custom dashboards in Data Studio (formerly Looker Studio), Google's free reporting tool. We design each one around the questions your team actually asks, so staff can find the numbers they need without learning GA4. Data Studio can pull in Google Ads, Search Console, CRMs like HubSpot, call tracking, email platforms, social media, and more. Data Studio itself is free, though some third-party data connectors charge a fee.
-
How long does a project take?
We work in focused 8-hour blocks. For a small-to-medium-sized site, a single-property GA4 audit, a Tag Manager audit, and a one-page dashboard typically fit in one 4-hour block. Larger projects, such as a full cleanup with custom tracking and a multi-page dashboard, are custom-quoted and usually take two to three months.
-
Do you offer ongoing support?
Yes. After setup, we can keep your analytics accurate as your website and campaigns change. That includes troubleshooting, data quality checks, dashboard updates, tracking for new campaigns or site changes, and guidance as GA4 evolves. Support runs in renewable blocks of hours, and many clients meet with us regularly to review their data together.