Get Your Site in Front of People with PPC (Pay-Per-Click) Ads and SEM (Search Engine Marketing).

What is PPC?

PPC refers to any form of “Pay Per Click” advertising, where you’re paying for each click on an ad.

What are the different types of PPC ads?

There are a variety of PPC ads, such as:

• Search engine ads (a.k.a. “SEM” or “Search Engine Marketing”) such as Google Ads or Bing Ads
• Banner ads
• Video ads (such as YouTube ads)
• Social ads
• Performance Max (a.k.a. “Pmax”) ads, which combine several formats

Our Specialty

As a search marketing agency, we specialize in SEM (the ads shown at the top of search engines).

We truly believe search engine ads to be the best form of advertising due to the high intent of the user. They are searching for your product or service because they need it now or soon!

 However, SEM can be expensive and time-consuming if not managed properly.

To maximize ROI, it’s important to follow best practices such as proper account structure, using effective keywords and ad copy, and continuous measurement and improvement.

Pam Ann Marketing, a Google-certified Partner, can manage your SEM campaigns if you lack the time or expertise to do it yourself. Or, hire us to train you!