Search Engine Optimization
Professional SEO Consulting and Services
We specialize in helping you get found
SEO (Search Engine Optimization) is vital to any company’s success. Unfortunately, there are many scam artists offering SEO services. We are happy to spend time educating potential clients on how to spot such scams.
- We are 100% transparent, and believe that business owners have the right to be aware of what their SEO company is doing to their site. We will even TEACH YOU how we do what we do!
- Our professional SEO services are “white hat,” i.e. completely in line with Google’s Webmaster Guidelines.
- Our SEO Technical Audits are consistently referred to by web developers as “the most comprehensive and detailed” audits they’ve ever seen.
Our Proven SEO Strategy Planning Process
We don’t touch your site at all without first planning out your complete SEO marketing strategy plan. We believe that you cannot get where you are going without a roadmap. Our process consists of two phases:
Phase 1: Creating the SEO Plan
To be successful at SEO requires a plan. The first thing we will do is perform in-depth research and formulate a strategic plan to include the following:
Kickoff Call and Discovery Session
- We will host an in-depth kickoff call to define and document target audiences, brand differentiators, key products & services, desired key phrases, competitors to track, and more.
SEO Technical Audit
(See also: SEO Technical Audit Service)
- We will examine your site’s code and create a “to-do” list of recommended coding/programming changes to make the site more search-engine-friendly, or if you decide to have the site redesigned, we will create a set of “blueprints” for site code and structure to ensure that the new website is built with maximum search-engine-friendliness. (This is also available as a separate SEO service.)
Keyword Research
- We will perform in-depth keyword research to discover a comprehensive set of targeted SEO key phrases. Each phrase is carefully selected for your site based upon existing search engine performance and a ratio between the popularity and competitiveness of the phrase.
Keyword Mapping
- We will create a keyword mapping plan that assigns high potential key phrases from the keyword research to each of the key pages on your site.
SEO Copywriting Optimization Guidelines
- As a key component of your SEO Strategy Plan, we will provide you with our SEO Copywriting Optimization Guidelines. This very in-depth guide explains exactly how to use SEO keywords in your copy in a way that will be effective, but not be considered keyword stuffing by the search engine algorithims.
Set Up Tracking to Measure Results
- The results we get for you will only be as good as our ability to track results. We will facilitate the set up of advanced configurations in Google Analytics and Google Search Console to fully be able to track what’s working and what’s not.
Phase 2: Ongoing Monthly SEO Services
Ongoing Technical Consulting
- We can assist your web development team with the implementation of our technical SEO plan or we can take care of these changes for you if your site is powered by WordPress.
- We also keep a close eye on SEO’s evolving technical requirements and provide ongoing technical guidance in order to keep the site as SEO-friendly as possible.
Ongoing Content Consulting
- We will facilitate the ongoing production of SEO-optimized content. For blogging, this consists of the following:
- Maintain editorial calendar for SEO-optimized blog articles
- Propose topics for SEO-optimized blog articles
- Perform keyword research for individual SEO-optimized blog articles, suggest primary and secondary key phrases and internal link suggestions for each article
- Revise suggested primary and secondary key phrases and internal link suggestions for SEO-optimized blog articles when necessary
- Give client or copywriter guidance on how to utilize the key phrases and internal links in their writing
- Follow up with client or copywriter on status of SEO-optimized blog article writing
- Reviewing of SEO-optimized blog articles for proper keyword optimization, provide feedback, and follow up about implementation of revisions if needed
- Review posted SEO-optimized blog articles for proper meta tag implementation & provide feedback if needed
Ongoing Google Analytics Consulting
(See also: Google Analytics services)
- We assist with the proper configuration and maintenance of Google Analytics, helping ensure that the data collected is accurate and that proper conversion tracking is set up and maintained.
SEO Monitoring
- We keep a close eye on the health of your SEO KPIs.
- Monitor organic keyword visibility & organic traffic movements
- Monitor significant search engine algorithm updates
- Monitor changes to SEO best practices and provide guidance on how to adjust your strategy accordingly, if needed
- Technical Monitoring, including: Indexation status, page speed, crawl errors, conversion tracking
Monthly SEO Reporting
- We help you understand your SEO progress with monthly reports & calls.
- Creation of a comprehensive and customizable SEO reporting dashboard
- Generate detailed monthly SEO reports with summary of key takeaways (what's working, what's not, why we think that is, and what we think should be done about it)
- Analyze & research the cause of anything that changed significantly in the monitoring or monthly report (diagnose the cause of changes)
- Monthly 30-minute conference call to review reports and discuss strategy