Professional SEO Services by a Woman-Owned Agency
Professional SEO Services from One of the "Top 10 Women in SEO"
Unlock the full potential of your online presence with Pam Ann Marketing’s expert SEO services. Our
tailored strategies are designed to enhance your website’s visibility, drive targeted traffic, and deliver measurable results. From on-page optimization to advanced technical SEO, we help businesses like yours achieve higher rankings and connect with the right audience. Whether you’re looking to boost organic growth or refine your digital strategy, our team provides the insights and expertise you need to stay ahead in today’s competitive
landscape.
There’s a reason everyone says “call Pam” as a knee-jerk reaction to the term “SEO.” It’s because our process works… and our founder is a bit of a rockstar in the SEO world.
Pam has been named one of the “Top 10 Women in SEO” and featured in all the major SEO publications as well as multiple books – most recently the “SEO in 2025” book issued by Majestic SEO.
What Makes Us Stand Out From The Rest
Technical Expertise
Our SEO Technical Audits are consistently referred to by web developers as “the most comprehensive and detailed” audits they’ve ever seen.
Compliant Practices
Our highly professional SEO services are “white hat,” i.e. completely in line with Google’s SEO Guidelines.
Forensic Detail
Pam is so good at Forensic SEO that she's been requested by attorneys to serve as an expert witness in court.
Our 14+ Year Proven SEO Strategy Planning Process
We believe you can’t get where you are going without a roadmap. Our SEO process consists of two phases:
Phase 1: Creating Your SEO Strategy Plan
To be successful at SEO requires a plan. The first thing we will do is perform in-depth research and formulate a strategic plan to include the following:
Kickoff Call and Discovery Session
We will host an in-depth kickoff call to define and document target audiences, brand differentiators, key products & services, desired key phrases, competitors to track, and more.
SEO Technical Audit
We will perform our 50-Point Technical SEO Audit, write up recommendations, and review them with you. We can then either implement the approved recommendations for you, or provide guidance to your web developer as they do it. Alternatively, if you are redesigning your site, we will create a set of “blueprints” for site code and structure to ensure that the new website is built with maximum search-engine-friendliness.
Keyword Research
We will perform in-depth keyword research to determine what specific terminology the target audience uses in search and how much demand each key phrase has. We also assess the keywords that your competitors are ranking for, as well phrases your own site already has a presence for.
Keyword Mapping
We will create a keyword mapping plan that assigns high potential key phrases from the keyword research to each of the key pages on your site. This is delivered as a spreadsheet that lays out primary and secondary key phrases for each page.
SEO Copywriting Optimization Guidelines
As a key component of your SEO Strategy Plan, we will provide you with our SEO Copywriting Optimization Guidelines. This very in-depth guide explains exactly how to use SEO keywords in a way that will be effective, but not be considered keyword stuffing.
Set Up Reporting to Measure Results
The results we get for you will only be as good as our ability to track results. We will facilitate the set up of advanced configurations in Google Analytics 4 (GA4) and Google Search Console to fully be able to track what’s working and what’s not. We will build you a custom Looker Studio reporting dashboard that clearly represents each of the most important SEO KPIs.
Phase 2: Ongoing Monthly Services
Once a plan is in place and implementation has begun, the process of regularly measuring results is critical to an effective SEO strategy. Beginning at Month 3 and each month thereafter we will provide the following:
Technical Monitoring
We monitor the technical health of the website, including indexation status, page speed, crawl errors, and many other technical SEO metrics.
Content Quality Control
We guide the integration of key phrases and internal links into content, ensuring that SEO optimizations are implemented properly through regular reviews and feedback.
Monthly SEO Reporting
We generate monthly reports, summarize your results in plain English, and discuss them with you on a recurring monthly Zoom meeting.
Ongoing Strategic Consulting
We continuously monitor search engine algorithm updates and evolving SEO best practices, providing timely updates and strategic recommendations to keep you ahead of the curve.
SEO Content Strategy & Management
We start by helping you establish a "hub-and-spoke" content marketing strategy. We then manage the content production process, including keeping the editorial calendar full of strategic topic ideas and adding primary keywords, secondary keywords, and internal link suggestions for each article.
The "Hub and Spoke" Content Marketing Strategy
By optimizing your profitable product and service pages with keywords, creating article categories based on those pages, and then linking related category articles back to them, you create a super-charged SEO strategy.
Frequently Asked Questions
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What is SEO and why is it important?
SEO, or Search Engine Optimization, is the process of optimizing aspects of your website to give it the best chance of being found by users of Search Engines. This may involve refining technical, content or structural components that will signal to Search Engine crawlers that your site contains information relevant to the users’ query. The more areas you can improve, the greater your chances of being found by your potential customers.
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How long does it take to see results from SEO?
Improving SEO is not an overnight endeavor. While certain content may see short-term spikes in traffic, lasting success in SEO means playing the long game. Depending on the competitiveness of your industry, the current state of your website and your specific SEO goals, initial progress may appear in a few months, but typically it takes 6 months to a year for lasting growth to appear. And while Google doesn’t give full transparency about their algorithms, we closely follow their guidelines to target key site components that have been proven to grow traffic.
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Do you offer customized SEO strategies?
Yes, Pam Ann Marketing develops tailored SEO strategies based on your business's unique needs, industry, target audience, and competition. All new clients fill out a questionnaire prior to our kickoff call so we can best determine their specific goals and objectives and how to achieve them most effectively.
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How do you measure the success of an SEO campaign?
We use several important metrics to measure progress, including:
- Organic traffic growth, representing the increase in visitors arriving at our website through unpaid search engine results.
- Keyword rankings, demonstrating the ability to capture relevant user intent.
- Conversion rates, which track the percentage of visitors completing desired actions, such as making a purchase, filling out a form, or subscribing to a newsletter.
We provide regular reporting and analysis to ensure clients can see their progress and quickly adapt to the ever-changing online landscape.
