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FREE Video Course: How Search Engines Work

Cover photo for "How Search Engines Work" showing Pam Ann Marketing logo and tagline "Instructor: Pam Ann Aungst, MBA"

Course Description

A Free Online Video Course by Pam Ann Aungst, M.B.A.

Ever wonder what happens in the split second between typing a search query and seeing results? Google processes over 130 trillion web pages to find the best answers for you, and it does it in a fraction of a second. But how?

In this free introductory course, you will learn the three fundamental processes that power every search engine: crawling, indexing, and ranking. We will break down how search engines discover new web pages, collect and store their content, and then sort through all of it to deliver the most relevant results for every search.

Whether you are a business owner trying to understand why your website does or does not show up in search results, a marketing professional looking to build a foundation in SEO, or simply a curious learner, this course will give you a clear, jargon-free understanding of the technology behind the search box you use every day.

What you will learn:

By the end of this course, you will understand how search engines discover, collect, and sort (rank) web pages, including what crawlers are and how they find content, why search engines need to store copies of web pages on their own servers, and what factors algorithms use to decide which pages deserve the top spots in search results.

No technical background is required. Just bring your curiosity and get ready to look at that Google search bar in a whole new way.

About Your Instructor

Pam Aungst Cronin is the owner of Pam Ann Marketing, LLC and Stealth™ Search and Analytics. She is a widely recognized expert in SEO, PPC, analytics, and AI. Since founding her agency 15 years ago, Pam has established herself as a leading voice in the industry, with recognition as one of the “Top 10 Women in SEO” and features in 6 books, numerous podcasts, and several major media outlets. Armed with a marketing M.B.A. and over two decades of industry experience, her focus is on helping brands maximize their visibility across both search engines and AI chatbots.

Download the Slides

How Search Engines Work V4 (just crawl index rank – no quizzes)Download

Lesson 1: Introduction & Overview

Lesson 2: Overview: Crawl, Index, Rank

Lesson 3: Crawl: How Search Engines Discover Web Pages

Lesson 4: Index: Why Search Engines Collect Web Page Content

Lesson 5: Rank: How Search Engines Sort Search Results

Lesson 6: Search Engine Algorithm Updates and Penalties

Lesson 7: Summary

Pam Aungst Cronin
Pam Aungst Cronin
President & Chief Web Traffic Controller at Pam Ann Marketing at Pam Ann Marketing
Recently named one of the “Top 10 Best Women in SEO,” Pam Aungst Cronin, M.B.A. is widely recognized as an expert in SEO, PPC, Google Analytics, and WordPress. A self-proclaimed “geek”, Pam began studying computer programming at 6 years old, started creating websites in 1997 and has been working professionally in the field of e-commerce since 2005. Referred to by Sprout Social as a “Twitter Success Story,” she harnessed the power of social media to launch her own agency in 2011. Pam travels all over the country speaking at conferences and guest lecturing at universities. Click here to read her full bio.
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