Pam Aungst Cronin

In my last blog post, I discussed Google’s announcement that they’ll be adding page experience criteria to their search algorithms. This latest addition coincides with Chrome’s recently announced Core Web Vitals. According to Google, the Core Web Vitals metrics are designed to “provide unified guidance to quality signals that, we believe, are essential to delivering […]

Users prefer websites that provide great user experiences. The user experience has become so important to a website’s success that Google just announced that they’ll be adding page experience criteria to their search algorithm in conjunction with Chrome’s recently released Core Web Vitals. Here’s what you need to know about Core Web Vitals and the

Unexpected SEO traffic drops can be challenging even for the best SEO experts. Therefore, if you encounter this issue, don’t be too quick to blame it all on an algorithm update. The list of potential reasons is long and requires deeper research. The most common are: technical issues content changes loss of inbound link equity

Sadly, our job as SEO consultants means that we often play the role of policing web developers, catching them in the act of doing potentially harmful things to their and our client sites. We’ve caught devs doing every stupid thing under the sun, ranging from leaving noindex tags present on live production sites to commenting

Yesterday, Google announced a new tool in the beta version of Search Console (a.k.a. “the new Search Console.”) It’s called the “URL Inspection Tool,” and claims to “help you debug issues with new or existing pages in the Google Index.” Google even goes so far as to make the bold claim that, with this tool,

Google recently went out of its way to remind people about its guidelines on link schemes. Specifically, the reminder was targeted at individuals abusing guest posts as a means of acquiring a large number of inbound links. Submitting the same article to websites en masse is just one way to violate Google’s webmaster guidelines. In