Chart a course to success with these helpful tools

National Law Firm This client had originally posted this video to YouTube on November 14, 2015, but wasdisappointed at the initial low number of views (223 views over 202 days). We launched a YouTube video campaign on June 3, 2016 using keyword targeting to attract users whowere already interested in similar video content. By August […]

If you’re thinking about spending some of your marketing funds on ads to reach your target audience, you’ll want to spend your money in the right place in order to get the best results. Google has over 4.8 billion interactions and 259 million unique visitors daily, and with traffic like that, it’s difficult to imagine […]

Background This nonprofit organization teamed up with the best and brightest minds in science, education, and technology to develop a better way to identify individual abilities, skills, and interests for children with Autism or other special needs. We originally started working with this client back in 2015, when we helped them get started with the […]

Background This nonprofit client had been managing their Google Ad Grants account themselves, with middle-of-the-road results. They looked to us to help them increase results by having us take over their Google Ads Grant Management. Goals Increase national awareness of this organization’s life-saving mission, while promoting their line of emergency bleeding control kits. Challenges The […]

Google Ads conversion tracking is vital because it’s the most important collection of information needed for improving your Google Ads performance. Conversion tracking records how many conversions your site has received, the specific keywords that are converting, and the specific ad copy that is converting. When armed with conversion tracking data, you can improve the […]

Are you disappointed with your Google Ads ad positions? Does it feel like you’re paying more than you should, yet you’re always being outranked by competitors? Then chances are, you’re not following Google Ads best practices. At its core, Google Ads best practices are in place to determine which advertisers are creating the better user […]

We were hired to overhaul an e-commerce account that the owners were managing internally since 2002. We started with a strategy meeting to identify highest volume and highest margin product segments, and then conducted a full-scale audit of the existing AdWords account to pinpoint strategy for imperative optimizations. Our initial objectives: By applying that strategy […]

Prior to our account management, this account was managed and optimized by a hybrid effort comprised of 1. A different agency and 2. An in-house specialist under the consultation of Google AdWords representatives. After conducting an extensive audit of historical account performance, coupled with website product research, we built brand new AdWords campaigns centralized around […]

Pam Ann Marketing was hired to professionally manage Google Ads for a dermatologist practice with four individual office locations along the entire east coast. The agency that handled their Google Ads before us did not allow the client nor us access to the account they had been using, which presented a challenge because we had […]