Chart a course to success with these helpful tools

National Law Firm This client had originally posted this video to YouTube on November 14, 2015, but wasdisappointed at the initial low number of views (223 views over 202 days). We launched a YouTube video campaign on June 3, 2016 using keyword targeting to attract users whowere already interested in similar video content. By August […]

If you’re thinking about spending some of your marketing funds on ads to reach your target audience, you’ll want to spend your money in the right place in order to get the best results. Google has over 4.8 billion interactions and 259 million unique visitors daily, and with traffic like that, it’s difficult to imagine […]

As of the end of June 2020, more than eight million people have been infected with COVID-19, and with the extra strain of the pandemic, additional crises — such as mental health, social stigma, and domestic violence — are worsening as well. Nonprofits are trying to confront these challenges, but many are struggling in the […]

Background This nonprofit organization teamed up with the best and brightest minds in science, education, and technology to develop a better way to identify individual abilities, skills, and interests for children with Autism or other special needs. We originally started working with this client back in 2015, when we helped them get started with the […]

Background This nonprofit client had been managing their Google Ad Grants account themselves, with middle-of-the-road results. They looked to us to help them increase results by having us take over their Google Ads Grant Management. Goals Increase national awareness of this organization’s life-saving mission, while promoting their line of emergency bleeding control kits. Challenges The […]

We often get asked if it is possible and/or recommended to bid on competitor company and brand names in an SEM campaign. Here are some pros and cons to consider: Google does not permit the use of registered trademarks in ad copy unless you are the trademark owner or an authorized reseller. This does not […]

Since not every click will become a customer, it is important to cast a wide net and assume that only anywhere from 0.5% to 2% of your clicks will convert to a lead (which isn’t even a guarantee to become a paying customer). We have seen sites and campaigns with a better than 2% conversion […]

Google Adwords conversion tracking is vital because it’s the most important collection of information needed for improving your AdWords account. Adwords conversion tracking records how many conversions your site has received in total, the specific keywords that are converting, and the specific ad copy that is converting. When armed with conversion tracking data, you can […]

Are you disappointed with your Google AdWords ad positions? Does it feel like you’re paying more than you should, yet you’re always being outranked by competitors? Then chances are, you’re not following Google AdWords best practices. At it’s core, AdWords best practices are in place to determine which advertisers are creating the better user experience […]

We were hired to overhaul an e-commerce account that the owners were managing internally since 2002. We started with a strategy meeting to identify highest volume and highest margin product segments, and then conducted a full-scale audit of the existing AdWords account to pinpoint strategy for imperative optimizations. Our initial objectives: By applying that strategy […]

Prior to our account management, this account was managed and optimized by a hybrid effort comprised of 1. A different agency and 2. An in-house specialist under the consultation of Google AdWords representatives. After conducting an extensive audit of historical account performance, coupled with website product research, we built brand new AdWords campaigns centralized around […]

Pam Ann Marketing was hired to professionally manage Google Ads for a dermatologist practice with four individual office locations along the entire east coast. The agency that handled their Google Ads before us did not allow the client nor us access to the account they had been using, which presented a challenge because we had […]