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Google Analytics Articles & Tips

Upcoming Events with Pam

2 Great Events Next Week + GA4 Tips!

I’ve got two great educational events coming up next week, plus some great GA4 tips for you! First, I’ll be on the InLinks “Knowledge Panel” live stream on Monday (the 16th) at 11am Eastern (8am Pacific) discussing “How to Avoid Digital Burnout.” Tune in here at that time: https://www.youtube.com/watch?v=GGhOsTRTOa8  For those that tend to work too […]

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How to set up Google Analytics campaign tracking.

How to Set Up Google Analytics Campaign Tracking

You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing efforts. As Digital Marketer states, tracking the ROI from your marketing campaigns can “[transform] your business from one that

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Scrabble tiles spelling WordPress

Implementing Google Analytics for WordPress

As a website owner, the final component you should have in place before your WordPress site goes live is Google Analytics. It couldn’t be easier to install, the benefits are too plentiful to ignore, and best of all — it’s free! In this post, I will go over why Google Analytics is essential for a

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google-analytics-shortcuts

Google Analytics New “Shortcuts” Feature: Pros and Cons

A long-awaited feature has been added to Google Analytics: Shortcuts! The intention of shortcuts is to provide a simple way to reach frequently-used reports with less clicks. If you attended or watched the recording of my “Top 3 Google Analytics Reports for SEO” webinar, you’ll know that I recommend checking just a few Analytics reports on

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