Latest SEO, PPC & Analytics News & Reviews

Latest SEO & PPC News

Upcoming Events with Pam
Company News

2 Great Events Next Week + GA4 Tips!

I’ve got two great educational events coming up next week, plus some great GA4 tips for you! First, I’ll be on the InLinks “Knowledge Panel” live stream on Monday (the 16th) at 11am Eastern (8am Pacific)

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How to set up Google Analytics campaign tracking.
Google Analytics Articles & Tips

How to Set Up Google Analytics Campaign Tracking

You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing

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3D graph
Google Analytics Articles & Tips

Google Analytics Bounce Rate Explained

Google Analytics’ bounce rate metric is defined as “the percentage of single page visits”. In other words, you could say it is the amount of times someone landed on a page on your website and left

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Scrabble tiles spelling WordPress
Google Analytics Articles & Tips

Implementing Google Analytics for WordPress

As a website owner, the final component you should have in place before your WordPress site goes live is Google Analytics. It couldn’t be easier to install, the benefits are too plentiful to ignore, and best

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google-analytics-shortcuts
Google Analytics Articles & Tips

Google Analytics New “Shortcuts” Feature: Pros and Cons

A long-awaited feature has been added to Google Analytics: Shortcuts! The intention of shortcuts is to provide a simple way to reach frequently-used reports with less clicks. If you attended or watched the recording of my “Top

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