You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your
Google has a number of free testing tools that can be used to improve your site in various ways. There are some you may not even know exist – or, if you are aware of
Google Analytics’ bounce rate metric is defined as “the percentage of single page visits”. In other words, you could say it is the amount of times someone landed on a page on your website and
A long-awaited feature has been added to Google Analytics: Shortcuts! The intention of shortcuts is to provide a simple way to reach frequently-used reports with less clicks. If you attended or watched the recording of my