You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing efforts. As Digital Marketer states, tracking the ROI from your marketing campaigns can “[transform] your business from one that […]
New Google Analytics Data, + More in This Week’s SEO News Roundup
Google released updates for multiple facets of the search experience this week. Local search has been updated with a new feature for restaurants. Google Flights has been updated with cutting-edge technology that can help you avoid delays. Google Analytics has been updated with a report that captures new segments of data. In addition, Google announced […]
Announcing Our Big News, Plus Two Awesome Webinars!
We’ve been teasing our “big news” for a while now, and it’s finally time to reveal it! We are launching a sister company, called Stealth™ Search and Analytics! The Pam Ann Marketing brand that you’ve known for years is not going away – we are just creating this new company alongside Pam Ann to offer something that’s been […]
How to Use Google’s Free Testing Tools to Improve Your Site
Google has a number of free testing tools that can be used to improve your site in various ways. There’s some you may not even know exist – or, if you are aware of them, you may not know how to use them to the fullest. We want to help clear up that confusion by […]
Search With Your Smartphone Camera, Google I/O, + More in This Week’s SEO & SEM News Roundup
Google held its annual I/O developer conference last week which means — lots of Google news to cover! The search giant introduced new search technology rolling out now, and new search technology being built for the future. Between those announcements, Google was also busy making changes to AdWords, AdSense, and Analytics. Lastly, there’s a new […]
A Google Algorithm Update Occurred on February 7th, + More in This Week’s SEO & SEM News Roundup
This week evidence was revealed that an unofficial but significant Google algorithm update occurred in February, Google gave its official recommendations on how to hire an SEO consultant, the search giant is now offering up “fun facts” in search results, Google’s iOS app received an update, and Bing Ads has improved its audience targeting capabilities. […]
Google Redesigns Desktop & Mobile Search, + More in This Week’s SEO News Update
This week’s updates have been largely focused around design, with a new Google desktop search interface, a new look for the Google app, and a new version of WordPress. In addition, there’s a quirky new way to conduct local searches, Yahoo has revealed its top searches for 2016, and new types of referral spam have […]
Get Up To The Minute Search Data, + More in This Week’s SEO News Roundup
This week were reminded that poor SEO choices in the past could come back to haunt you in the future, and we got introduced to two new useful tools from Google. Full details about each of these headlines are contained in this week’s SEO news roundup. Latest SEO News – Week Ending 6/26/2015 Google Trends […]