GA4 UTM Parameters Tagging Best Practices Template

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Ensure consistent and accurate campaign tracking with our Standard Operating Procedures (SOP) template for UTM Google Analytics. This easy-to-use guide provides a structured approach to creating and managing GA4 UTM parameters, helping you track marketing performance effectively. Avoid data inconsistencies and gain clear insights into traffic sources with standardized UTM tagging.

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President & Chief Web Traffic Controller at Pam Ann Marketing at Pam Ann Marketing
Recently named one of the “Top 10 Best Women in SEO,” Pam Aungst Cronin, M.B.A. is widely recognized as an expert in SEO, PPC, Google Analytics, and WordPress. A self-proclaimed “geek”, Pam began studying computer programming at 6 years old, started creating websites in 1997 and has been working professionally in the field of e-commerce since 2005. Referred to by Sprout Social as a “Twitter Success Story,” she harnessed the power of social media to launch her own agency in 2011. Pam travels all over the country speaking at conferences and guest lecturing at universities. Click here to read her full bio.
Pam Aungst Cronin