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Image of a pie chart representing AI-generated content and human-generated content, with question marks for the percentages on each side
Register here to watch the full Webinar These days, most people are asking, “How much AI can I use in my content before Google punishes me?”  This is the WRONG question, and it completely misses the point. Google doesn’t explicitly punish AI-generated content; it punishes “hollow” content.  AI tends to produce “hollow” content, so it […]
by Pam Aungst Cronin
First Posted On: February 25, 2026
Last Updated On: March 5, 2026
Screenshot of the opening slide of the presentation "How AI Chatbots Are Changing the Rules of Content Optimization"
To maximize your website’s visibility in 2026, you will need to optimize for both traditional SEO and the rising influence of AI chatbots. In this presentation, you’ll learn how to go beyond traditional SEO and optimize your web content to be found and recommended by LLMs like ChatGPT and Copilot. We’ll explore how AI chatbots […]
by Pam Aungst Cronin
First Posted On: January 30, 2026
Last Updated On: March 5, 2026
Screenshot of the cover page of the slide deck for the presentation "From SEO to AXO: Reaching Humans in a Bot First World"
In this presentation, Pam talks about how AI is now the frontline in getting your site found. Find out how to optimize your site for AI-Powered Search. Also, she looks at the future of individualized user-agent search and how it will affect the web.
by Pam Aungst Cronin
First Posted On: October 24, 2025
Last Updated On: February 28, 2026
by Pam Aungst Cronin
First Posted On: October 14, 2024
Last Updated On: January 5, 2026
Google's New AI Overview Update
In this webinar, Pam speaks with GreenGeeks about Google’s New AI Update, which displays AI answers at the top of search results. How will this affect traditional SEO results and what adjustments should you make to optimize your site for this new development? Pam answers your questions! Need help with SEO? Check out our Professional […]
by Pam Aungst Cronin
First Posted On: July 17, 2024
Last Updated On: February 28, 2026
How AI is making SEO more humanized
With the release of ChatGPT, the ability to take advantage of AI technology has opened up to the public. But with great power comes great responsibility! In this video I show you how to use AI as a tool to supercharge your SEO and save time while still following Google’s guidelines and avoiding the pitfalls […]
by Pam Aungst Cronin
First Posted On: October 17, 2023
Last Updated On: February 28, 2026
5 SEO Trends for 2023 and How to Take Advantage of Them
In this webinar, Pam will give a “year in review” recap of what happened in the SEO industry in 2022, 5 key SEO trends to watch in 2023, the “do’s and don’ts” of those new trends, and how to sum this all up into a solid SEO strategy for the new year. What you will […]
by Pam Aungst Cronin
First Posted On: January 19, 2023
Last Updated On: February 22, 2025
SEO Basics, Plugins, Resources, and Tools
In this beginner-focused session, you will learn the basics of what SEO means, how search engines work, the basics of a successful SEO strategy, and what to expect from SEO. I’ll also share my favorite SEO plugins, sites, and tools. Download in PDF.
by Pam Aungst Cronin
First Posted On: May 1, 2022
Last Updated On: March 23, 2024
SLIDES: Technical SEO Checklist: How to Optimize a WordPress Site for Search Engine Crawlers
Tending to the technical side of SEO is crucial to ensure that search engine robots can effectively crawl, index, and understand your site. In this session, attendees will learn how to optimize WordPress sites for important technical SEO best practices. All levels of technical optimizations will be covered from basic to intermediate to advanced, including […]
by Pam Aungst Cronin
First Posted On: March 9, 2020
Last Updated On: January 5, 2026
SLIDES: Killer Keywords: How to Write Content for Both Humans and Search Engines
Your website content has two audiences: Human readers and search engines. Writing content that appeals to both is something that all writers and website owners should know how to do. Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of […]
by Pam Aungst Cronin
First Posted On: June 23, 2019
Last Updated On: January 5, 2026