Google Ads Management Services (SEM)
Paid search advertising is a great way to generate instant traffic; however, SEM (Search Engine Marketing) ad spend can easily be wasted without a proper keyword selection strategy, relevancy strategy, match type strategy, geo-location targeting, and keyword exclusion (negative keyword) strategy.
As a Google Ads Management Company, we ensure that your precious advertising dollars are not wasted.
Please see our special Google Ads offering for non-profits.
How We Approach Google Ads
NEW ACCOUNT SETUP
If you haven’t advertised on Google Ads before, our Google Ads consultants will:
- Perform keyword research to find terms with good performance potential
- Set up geo-targeting (targeting ads to specific geographical locations)
- Create campaigns and ad groups per quality score best practices
- Set up negative keywords to avoid ad spend waste
- Select and configure best match types based upon term popularity
- Create ad copy per best practices, including calls to action
- Set up conversion tracking so that successful leads/sales can be traced back to the keywords/ads that generated them
- Set up ad extensions to make ads stand out with additional information
- Set up or optimize geo-targeting (targeting ads to specific geographical locations)
- Blocking irrelevant search terms that came in on broad or phrase match to stop ad spend waste
- Changing of match types for better budget optimization
- Splitting existing ad groups into more granular/targeted groups for better quality scores
- Changing ad copy to be more closely related to ad group keywords
- Removal of key phrases that are not performing
- Adding new phrases that have conversion potential based upon actual search terms entered & keyword research performed
- Set up or enhance conversion tracking so that successful leads/sales can be tracked back to the keywords/ads that generated them
- Set up or enhance ad extensions to make ads stand out with additional information
EXISTING ACCOUNT OPTIMIZATION
If you already have a Google Ads account, our SEM consultants will:
- Set up or optimize geo-targeting (targeting ads to specific geographical locations)
- Blocking irrelevant search terms that came in on broad or phrase match to stop ad spend waste
- Changing of match types for better budget optimization
- Splitting existing ad groups into more granular/targeted groups for better quality scores
- Changing ad copy to be more closely related to ad group keywords
- Removal of key phrases that are not performing
- Adding new phrases that have conversion potential based upon actual search terms entered & keyword research performed
- Set up or enhance conversion tracking so that successful leads/sales can be tracked back to the keywords/ads that generated them
- Set up or enhance ad extensions to make ads stand out with additional information
MONTHLY GOOGLE ADS CAMPAIGN MANAGEMENT, REPORTING, AND ANALYSIS
As a Google Ads Management Company, we will provide ongoing campaign management, including:
- Monitor, analyze, and tweak campaigns on a weekly basis, to include:
- Testing of different match types
- Ongoing negative keyword additions, to avoid ad spend waste
- Adding new phrases that have conversion potential based upon actual search terms entered
- Removal of phrases that aren’t performing
- As keyword profile evolves, re-segment ad groups for optimal quality score performance
- Continuous improvement and testing based upon performance metrics such as CTR (click through rate) and conversion rate
- Monthly reporting & analysis of results to find areas of opportunity for continuous improvement
