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Analytics & Measurement

Screenshot of GA4 How-to Tips Playlist on YouTube Shorts

Quick & Easy GA4 Tips

Quick & Easy GA4 How-To Videos Here is a playlist of Pam’s quick and easy-to-follow GA4 tips, made with YouTube Shorts.  New videos are added all the time, so be sure to subscribe!  Need help setting up

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How to set up Google Analytics campaign tracking.
Google Analytics Articles & Tips

How to Set Up Google Analytics Campaign Tracking

You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your

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Google Analytics Articles & Tips

Google Analytics Bounce Rate Explained

Google Analytics’ bounce rate metric is defined as “the percentage of single page visits”. In other words, you could say it is the amount of times someone landed on a page on your website and

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