How to Optimize Blog Posts for SEO
December 21, 2020
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Posting new blog posts to your website is a great way to improve your SEO rank. Search engines reward websites that are continuously adding new,
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Explore the latest SEO Articles, PPC Insights, Google Analytics Best Practices and more!
How to Use Google Ads to Promote Your Business
December 14, 2020
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If you’re thinking about spending some of your marketing funds on ads to reach your target audience, you’ll want to spend your money in the
How to Set Up Google Analytics Campaign Tracking
November 2, 2020
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You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media
How to Generate an XML Sitemap in WordPress
September 16, 2020
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Since 2019, Google has been working with WordPress to incorporate the ability to generate XML sitemaps. Google’s Pascal Birchler recently announced that “in WordPress 5.5,
What’s the Difference Between Shared Hosting and Managed WordPress Hosting for Agencies?
September 14, 2020
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When you’re looking to launch a new website, two of the most important decisions you’ll need to make first are to choose: Your domain name.
Creating an Effective SEO Content Marketing Strategy
September 10, 2020
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As I’ve mentioned in a previous blog post, SEO is vital to your company’s ultimate success. And a large part of that success comes down
Which is Better for SEO: Meta Robots Tags vs. Robots.txt?
September 8, 2020
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Robots meta tags, or meta tags, are pieces of code that provide instructions to search engines for how to crawl or index web pages and
The Importance of Using AMP for Mobile Optimization
September 3, 2020
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With Google incorporating the Core Web Vitals metrics into its algorithms in 2021, now more than ever, you’ll want your website to load as quickly
The Importance of SEO Automation and XML Sitemaps: My Interview with Barry Schwartz
September 1, 2020
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One of the most common refrains in business is “time is money”. It’s sustained the test of time because it’s true, especially when you’re dealing
Questions to Ask Your SEO Management Company
August 26, 2020
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Organic SEO (search engine optimization) is one of the best ways to bring your website to the top of search engine results pages (SERPs) for
What You Need to Know About the Visibility, or Cumulative Layout Shift (CLS), Metric
July 29, 2020
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We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve
What You Need to Know About the Interactivity, or First Input Delay (FID), Metric
July 15, 2020
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In my first blog post for July, I summarized Google’s announcement for adding page experience criteria to their search algorithm. The next post in the
Posting new blog posts to your website is a great way to improve your SEO rank. Search engines reward websites that are continuously adding new, relevant content with a higher SEO ranking. To ensure your website earns the highest ranking possible, you need to optimize your blog posts for SEO as well as for your […]
by Pam Aungst Cronin
December 21, 2020
If you’re thinking about spending some of your marketing funds on ads to reach your target audience, you’ll want to spend your money in the right place in order to get the best results. Google has over 4.8 billion interactions and 259 million unique visitors daily, and with traffic like that, it’s difficult to imagine […]
by Pam Aungst Cronin
December 14, 2020
You’ve brainstormed and come up with the marketing plan for your business. You’ve built and launched your email campaign, paid ad campaigns, and social media campaigns. Now you’re tasked with tracking the ROI of your marketing efforts. As Digital Marketer states, tracking the ROI from your marketing campaigns can “[transform] your business from one that […]
by Pam Aungst Cronin
November 2, 2020
Since 2019, Google has been working with WordPress to incorporate the ability to generate XML sitemaps. Google’s Pascal Birchler recently announced that “in WordPress 5.5, a new feature is being introduced that adds basic, extensible XML sitemaps functionality in WordPress core.” Here’s what you need to know about this exciting new development and how to […]
by Pam Aungst Cronin
September 16, 2020
When you’re looking to launch a new website, two of the most important decisions you’ll need to make first are to choose: Your domain name. The domain name is your website’s address. Where you’re going to host your website. The web host is the place where all of your website files are located. There are […]
by Pam Aungst Cronin
September 14, 2020
As I’ve mentioned in a previous blog post, SEO is vital to your company’s ultimate success. And a large part of that success comes down to creating and implementing an effective SEO content marketing strategy. SEO and content go hand in hand. As a recent Forbes article succinctly puts it, “SEO without content marketing is […]
by Pam Aungst Cronin
September 10, 2020
Robots meta tags, or meta tags, are pieces of code that provide instructions to search engines for how to crawl or index web pages and content. There are three types of robots meta directives: Robots.txt: Use robots.txt if crawling of your content is causing issues on your server. Don’t use robots.txt to block private content. […]
by Pam Aungst Cronin
September 8, 2020
With Google incorporating the Core Web Vitals metrics into its algorithms in 2021, now more than ever, you’ll want your website to load as quickly as possible. And with Google’s “mobile-first” philosophy, you’ll want to be sure the mobile version of your site loads extremely quickly. In addition to the new changes to its algorithms, […]
by Pam Aungst Cronin
September 3, 2020
One of the most common refrains in business is “time is money”. It’s sustained the test of time because it’s true, especially when you’re dealing with something as important as your website’s SEO. Because SEO is such a vital component of ensuring your business’s success, it’s worth dedicating the time and resources to ensure that […]
by Pam Aungst Cronin
September 1, 2020
Organic SEO (search engine optimization) is one of the best ways to bring your website to the top of search engine results pages (SERPs) for relevant keywords. However, fully optimizing your website involves a lot of moving parts, some of which can be a bit technical. As CIO Magazine points out, “Today’s SEO needs to […]
by Pam Aungst Cronin
August 26, 2020
We’re wrapping up our blog series detailing each element of the page experience criteria Google will be adding to their search algorithms in 2021. We’ve already covered the first two Core Web Vitals: the page loading metric, Largest Contentful Paint (LCP), and the interactivity metric, First Input Delay (FID). Now, we’re diving into the final […]
by Pam Aungst Cronin
July 29, 2020
In my first blog post for July, I summarized Google’s announcement for adding page experience criteria to their search algorithm. The next post in the series discussed probably the most important of Chrome’s three Core Web Vitals: the page loading metric, or Largest Contentful Paint (LCP). This time, I’m diving into the interactivity metric: First […]
by Pam Aungst Cronin
July 15, 2020