SEO Case Study: Improved Search Engine Rankings Led to Increased Business and Savings on Advertising for Remodeling Contractor

After performing a set of one-time technical corrections, one-time content additions with carefully researched phrases, and several months of continuous content and link building improvements, the following results were achieved in a 6 month period.

Out of 32 tracked key phrases,

  • 8 entered the rankings that weren’t ranked before
    • Of those , 6 reached page 1, and 2 reached page 2
  • 9 phrases climbed from page 3
    • 3 reached page 1
    • 6 reached page 2
  • 9 phrases climbed from page 2
  • 6 phrases maintained page 1

In total:

  • The number of keywords on page 1 increased from 6 to 19
  • Estimated search traffic from top 20 results increased 343%

Ranking performance of one of the new phrases targeted:

Improving performance chart

After these improvements, the client was receiving so much additional business that they were able to pull back on other marketing efforts, including costly pay-per-click advertising.

President & Chief Web Traffic Controller at Pam Ann Marketing at Pam Ann Marketing
Recently named one of the “Top 10 Best Women in SEO,” Pam Aungst Cronin, M.B.A. is widely recognized as an expert in SEO, PPC, Google Analytics, and WordPress. A self-proclaimed “geek”, Pam began studying computer programming at 6 years old, started creating websites in 1997 and has been working professionally in the field of e-commerce since 2005. Referred to by Sprout Social as a “Twitter Success Story,” she harnessed the power of social media to launch her own agency in 2011. Pam travels all over the country speaking at conferences and guest lecturing at universities. Click here to read her full bio.
Pam Aungst Cronin