Prospective clients often ask me if they should invest in SEO (search engine optimization) or social media. Their company only has so many marketing dollars to spend, and they want to spend them as wisely as possible. They have heard a lot about both SEO and social media marketing, and know they should probably be […]
Pinterest is all the rage right now, and it drives tons of blog traffic. So how do you cash in on this potential traffic? Easy. Experi-Pin! Okay, that’s a cheesy word I made up for “experimental pinning”, but the concept is very effective. 1) Experiment with pinning different images related to your industry. 2) See […]
I was asked the following question today: Would you recommend that whenever a WordPress update is issued its users should upgrade their website immediately? My answer is a resounding YES. Why Update WordPress? WordPress updates are often issued for the purposes of fixing potential security issues. My favorite podcast, SEO 101, recently noted that […]
What IS an Editorial Calendar? An “editorial calendar” may sound like a complicated thing, but in fact it is a simple tool that can make or break your blogging success. The term “editorial calendar” simply refers to a schedule of what you are going to blog about and when. It may cover several weeks, several […]
